{"id":15656,"date":"2021-05-27T13:42:19","date_gmt":"2021-05-27T06:42:19","guid":{"rendered":"https:\/\/amber.edu.vn\/?p=15656"},"modified":"2021-05-27T15:15:30","modified_gmt":"2021-05-27T08:15:30","slug":"nang-tam-trai-nghiem-so-hoa-dao-tao-tai-techcombank","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/nang-tam-trai-nghiem-so-hoa-dao-tao-tai-techcombank\/","title":{"rendered":"N\u00c2NG T\u1ea6M TR\u1ea2I NGHI\u1ec6M S\u1ed0 H\u00d3A \u0110\u00c0O T\u1ea0O T\u1ea0I TECHCOMBANK"},"content":{"rendered":"
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V\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng \u201cNh\u00e2n s\u1ef1 xu\u1ea5t s\u1eafc\u201d trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 \u201cKh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m\u201d, Techcombank lu\u00f4n ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9. C\u00f9ng t\u00ecm hi\u1ec3u h\u00e0nh tr\u00ecnh c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a Techcombank c\u00f9ng v\u1edbi Amber nh\u00e9!<\/span><\/p>

V\u1ec1 Techcombank<\/b><\/p>

Sau 28 n\u0103m ho\u1ea1t \u0111\u1ed9ng, Techcombank \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e2n h\u00e0ng c\u1ed5 ph\u1ea7n l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam. V\u1edbi ph\u01b0\u01a1ng ch\u00e2m \u201cKh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m\u201d, Techcombank lu\u00f4n t\u00ecm ki\u1ebfm nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ec3 n\u00e2ng cao h\u01a1n n\u1eefa tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean trong n\u1ed9i b\u1ed9 ng\u00e2n h\u00e0ng.<\/span><\/p>

Th\u00e1ch th\u1ee9c<\/b><\/p>

M\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o m\u00e0 Techcombank l\u00e0 kh\u00f3a h\u1ecdc \u201cHu\u1ea5n luy\u1ec7n Qu\u1ea3n l\u00fd Nhu c\u1ea7u kh\u00e1ch h\u00e0ng\u201d. M\u1ee5c ti\u00eau c\u1ed1t l\u00f5i c\u1ee7a kh\u00f3a \u0111\u00e0o t\u1ea1o n\u00e0y l\u00e0 thay \u0111\u1ed5i t\u01b0 duy v\u1ec1 qu\u1ea3n l\u00fd nhu c\u1ea7u kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed9i ng\u0169 c\u00e1n b\u1ed9 nh\u00e2n vi\u00ean c\u1ea5p cao c\u1ee7a ng\u00e2n h\u00e0ng, c\u00f9ng v\u1edbi to\u00e0n b\u1ed9 c\u00e1c nh\u00e2n vi\u00ean thu\u1ed9c b\u1ed9 ph\u1eadn PRM, \u0111\u1ed9 tu\u1ed5i t\u1eeb 25 \u0111\u1ebfn 35.<\/span><\/p>

\u0110\u1ec3 ng\u01b0\u1eddi h\u1ecdc nh\u1edb ki\u1ebfn th\u1ee9c th\u00ec kh\u00f4ng kh\u00f3, nh\u01b0ng l\u00e0m sao gi\u00fap h\u1ecd v\u1eadn d\u1ee5ng thu\u1ea7n th\u1ee5c \u0111\u01b0\u1ee3c m\u1ed9t k\u1ef9 n\u0103ng trong c\u00f4ng vi\u1ec7c th\u00ec kh\u00f4ng h\u1ec1 d\u1ec5. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ec3 thay \u0111\u1ed5i t\u01b0 duy c\u1ee7a h\u1ecd ch\u1ec9 sau m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o k\u00e9o d\u00e0i 90 ph\u00fat th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1eed th\u00e1ch \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi thi\u1ebft k\u1ebf n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh. B\u00ean c\u1ea1nh \u0111\u00f3, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 k\u00edch th\u00edch \u0111\u1ed9ng l\u1ef1c h\u1ecdc t\u1eadp c\u0169ng l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 Techcombank b\u1eadn t\u00e2m.<\/span><\/p>

M\u1ed9t d\u1ef1 \u00e1n \u0111\u00f2i h\u1ecfi ch\u1ea5t l\u01b0\u1ee3ng cao nh\u01b0 v\u1eady nh\u01b0ng y\u00eau c\u1ea7u v\u1ec1 th\u1eddi h\u1ea1n th\u1ef1c hi\u1ec7n ch\u1ec9 trong 3 tu\u1ea7n, th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 cho b\u1ea5t c\u1ee9 \u0111\u1ed9i ng\u0169 s\u1ea3n xu\u1ea5t n\u00e0o.<\/span><\/p>

Ph\u1ea3i thi\u1ebft k\u1ebf n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng h\u1ecdc vi\u00ean v\u1ec1 qu\u1ea3n l\u00fd nhu c\u1ea7u kh\u00e1ch h\u00e0ng, v\u00e0 l\u00e0m sao \u0111\u1ec3 ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng? H\u00e3y c\u00f9ng xem c\u00e1ch m\u00e0 AMBER gi\u00fap kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua hai th\u1eed th\u00e1ch n\u00e0y.<\/span><\/p>

Gi\u1ea3i ph\u00e1p t\u1eeb AMBER<\/b><\/p>

D\u1ef1a tr\u00ean nh\u1eefng th\u00f4ng tin m\u00e0 Techcombank cung c\u1ea5p, AMBER \u0111\u00e3 d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch nhu c\u1ea7u v\u00e0 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 \u0111\u1ec1 ra gi\u1ea3i ph\u00e1p cho nh\u1eefng v\u1ea5n \u0111\u1ec1 k\u1ec3 tr\u00ean.<\/span><\/p>

Chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy b\u1eb1ng ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n<\/b><\/p>

Chi\u1ebfn l\u01b0\u1ee3c \u201ckh\u00e1ch h\u00e0ng l\u00e0 tr\u1ecdng t\u00e2m\u201d \u0111\u00f2i h\u1ecfi nh\u00e2n vi\u00ean c\u1ee7a Techcombank ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u01b0 duy t\u1eeb \u201ct\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m\u201d sang \u201ct\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng\u201d.<\/span><\/p>

\u0110\u1ec3 th\u1ef1c thi nhi\u1ec7m v\u1ee5 n\u00e0y trong kh\u00f3a \u0111\u00e0o t\u1ea1o, AMBER \u0111\u00e3 s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 <\/span>storytelling<\/b> (k\u1ec3 chuy\u1ec7n) nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 khai m\u1edf v\u00e0 d\u1eabn d\u1eaft h\u00ecnh th\u00e0nh t\u01b0 duy cho ng\u01b0\u1eddi h\u1ecdc. Ngay t\u1eeb khi b\u1eaft \u0111\u1ea7u, Amber ch\u1ecdn c\u00e1ch \u0111\u1eb7t ng\u01b0\u1eddi h\u1ecdc v\u00e0o b\u1ed1i c\u1ea3nh th\u00e0nh ph\u1ed1 Techcombank \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1eb1ng m\u1ed9t ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng \u0111\u1eb7c bi\u1ec7t, \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>

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Ch\u1ec9 khi ng\u01b0\u1eddi h\u1ecdc thu th\u1eadp \u0111\u1ee7 n\u0103ng l\u01b0\u1ee3ng, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 gia t\u0103ng \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00e0nh ph\u1ed1 Techcombank m\u1edbi c\u00f3 th\u1ec3 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n. Khi \u0111\u00f3 h\u1ecd c\u0169ng s\u1ebd nh\u1eadn v\u1ec1 nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng d\u00e0nh cho n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/p>

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C\u0169ng t\u1ea1i th\u00e0nh ph\u1ed1 n\u00e0y, to\u00e0n b\u1ed9 b\u1ed1i c\u1ea3nh v\u00e0 h\u00ecnh \u1ea3nh nh\u00e2n v\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c AMBER thi\u1ebft k\u1ebf l\u1ea1i tr\u00f9ng kh\u1edbp v\u1edbi m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Techcombank, ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft nh\u1ecf nh\u1ea5t tr\u00ean \u0111\u1ed3ng ph\u1ee5c, v\u0103n ph\u00f2ng l\u00e0m vi\u1ec7c, \u2026 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i g\u1ea7n g\u0169i v\u00e0 h\u1ea5p d\u1eabn th\u1ecb gi\u00e1c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi h\u1ecdc.<\/span><\/p>

AMBER c\u00f2n ch\u00fa tr\u1ecdng b\u1ed5 sung y\u1ebfu t\u1ed1 <\/span>active learning<\/b> (h\u1ecdc t\u1eadp ch\u1ee7 \u0111\u1ed9ng) \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i cho ng\u01b0\u1eddi h\u1ecdc t\u1ef1 kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m n\u1ed9i dung h\u1ecdc.<\/span><\/p>

Thay v\u00ec ch\u1ec9 \u0111\u01b0a ra ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi h\u1ecdc ti\u1ebfp thu 1 chi\u1ec1u, AMBER th\u01b0\u1eddng xuy\u00ean \u0111\u01b0a ra nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i m\u1edf, k\u00edch th\u00edch t\u01b0 duy cho ng\u01b0\u1eddi h\u1ecdc tr\u01b0\u1edbc m\u1ed7i b\u00e0i h\u1ecdc, c\u0169ng nh\u01b0 nh\u1eefng c\u00e2u h\u1ecfi v\u00e0 b\u00e0i t\u1eadp t\u1ed5ng k\u1ebft sau \u0111\u00f3 \u0111\u1ec3 gi\u00fap ghi nh\u1edb ki\u1ebfn th\u1ee9c l\u00e2u h\u01a1n.<\/span><\/p>

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B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1eefng video ph\u1ecfng v\u1ea5n, chia s\u1ebb th\u1ef1c t\u1ebf t\u1eeb c\u00e1c nh\u00e2n s\u1ef1 nhi\u1ec1u kinh nghi\u1ec7m t\u1ea1i Techcombank c\u0169ng \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o n\u1ed9i dung ch\u01b0\u01a1ng tr\u00ecnh nh\u1eb1m truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c thay \u0111\u1ed5i t\u01b0 duy cho ng\u01b0\u1eddi h\u1ecdc.<\/span><\/p>

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Ngo\u00e0i ra, <\/span>gamification<\/b> (y\u1ebfu t\u1ed1 tr\u00f2 ch\u01a1i) c\u0169ng \u0111\u01b0\u1ee3c AMBER s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t lo\u1ea1i gia v\u1ecb \u0111\u1ec3 gia t\u0103ng s\u1ef1 h\u1ee9ng th\u00fa. Xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh, ng\u01b0\u1eddi h\u1ecdc c\u1ea7n v\u01b0\u1ee3t qua nhi\u1ec1u th\u1eed th\u00e1ch, tr\u00f2 ch\u01a1i th\u00fa v\u1ecb gi\u00fap h\u1ecd hi\u1ec3u v\u00e0 v\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n nh\u1eefng ki\u1ebfn th\u1ee9c \u0111\u00e3 h\u1ecdc.<\/span><\/p>

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Tu\u00e2n th\u1ee7 cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/b><\/p>

\u0110\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a Techcombank v\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a to\u00e0n b\u1ed9 chi\u1ebfn l\u01b0\u1ee3c n\u00f3i tr\u00ean, AMBER \u01b0\u1edbc t\u00ednh ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian cho d\u1ef1 \u00e1n l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i l\u1edbn. V\u1edbi m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n trong v\u00f2ng \u0111\u00fang 3 tu\u1ea7n nh\u01b0 \u0111\u00e3 cam k\u1ebft tr\u01b0\u1edbc \u0111\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec gi\u1edd l\u00e0m vi\u1ec7c b\u00ecnh th\u01b0\u1eddng kh\u00f4ng \u0111\u1ee7.\u00a0<\/span><\/p>

V\u00ec th\u1ebf \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 c\u1ee7a AMBER \u0111\u00e3 nhi\u1ec7t huy\u1ebft l\u00e0m th\u00eam ngo\u00e0i gi\u1edd li\u00ean t\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ef1 \u00e1n \u0111i \u0111\u00fang ti\u1ebfn \u0111\u1ed9. Nh\u1edd \u0111\u00f3 m\u00e0 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t c\u0169ng nh\u01b0 cam k\u1ebft uy t\u00edn c\u1ee7a AMBER \u0111\u00e3 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 t\u00edn nhi\u1ec7m ho\u00e0n to\u00e0n c\u1ee7a Techcombank sau khi d\u1ef1 \u00e1n k\u1ebft th\u00fac th\u00e0nh c\u00f4ng.<\/span><\/p>

K\u1ebft qu\u1ea3 sau Ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o<\/b><\/p>

Th\u1eadt may m\u1eafn khi gi\u1ea3i ph\u00e1p \u0111\u1ec1 xu\u1ea5t v\u00e0 nh\u1eefng c\u00f4ng s\u1ee9c n\u1ed7 l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 AMBER \u0111\u00e3 mang v\u1ec1 nh\u1eefng th\u00e0nh qu\u1ea3 \u0111\u00e1ng t\u1ef1 h\u00e0o, \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi khen v\u00e0 s\u1ef1 \u0111\u00e1nh gi\u00e1 cao t\u1eeb Techcombank. T\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn, nh\u00e2n s\u1ef1 c\u1ee7a Techcombank \u0111\u1ec1u b\u00e0y t\u1ecf s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 th\u00edch th\u00fa khi l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o th\u00fa v\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 nh\u01b0 v\u1eady.<\/span><\/p>

N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn t\u1ed1i \u01b0u h\u01a1n cho doanh nghi\u1ec7p m\u00ecnh, li\u00ean h\u1ec7 ngay v\u1edbi ch\u00fang t\u00f4i<\/span> t\u1ea1i \u0111\u00e2y<\/span><\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft!<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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