{"id":19442,"date":"2023-08-24T05:43:13","date_gmt":"2023-08-23T22:43:13","guid":{"rendered":"https:\/\/amber.edu.vn\/?p=19442"},"modified":"2023-08-24T05:43:17","modified_gmt":"2023-08-23T22:43:17","slug":"enhance-digital-training-experience-at-techcombank","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/enhance-digital-training-experience-at-techcombank\/","title":{"rendered":"Enhance Digital training experience at Techcombank"},"content":{"rendered":"
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\n\t\t\t\tWith the orientation of “Excellent personnel” in the overall strategy of “Customer-centric”, Techcombank always focuses on investment and development of internal human resources. Let’s learn about Techcombank’s journey to improve online training experience with Amber!\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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About Techcombank<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tAfter 28 years of operation, Techcombank has affirmed its position as one of the largest joint stock banks in Vietnam. With the motto “Customer is the focus”, Techcombank is always looking for solutions to further improve the customer service experience through training activities, improving the quality of internal staff.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Challenge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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One of the training programs offered by Techcombank is the course \u201cCustomer Demand Management Training\u201d.\u00a0The core objective of this training course is to change the mindset of the bank’s senior staff on customer needs management, along with all employees of the PRM department, aged from 25 to 25. to 35.<\/p>

For learners to remember knowledge is not difficult, but how to help them master a skill at work is not easy.\u00a0Especially to change their mindset after just a 90-minute training program is a real challenge for the content designer.\u00a0Besides, how to increase interest and stimulate learning motivation are also things that Techcombank is concerned about.<\/p>

A project that requires such high quality but requires a deadline of only 3 weeks, is really a difficult problem for any production team.<\/p>

How to design the content to change the mindset of the audience about customer needs management, and how to complete the project on schedule while ensuring quality?\u00a0Let’s see how AMBER helps clients overcome these two challenges.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Solutions from AMBER<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tBased on the information provided by Techcombank, AMBER spent a lot of time analyzing the needs and culture of the business, thereby proposing solutions to the above problems.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Transforming minds with the art of storytelling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The “customer-centric” strategy requires Techcombank’s employees to change their mindset from “focusing on products” to “focusing on customers”.<\/p>

To carry out this task in the training course, AMBER used the\u00a0storytelling element\u00a0<\/b>as a tool to open and guide the learners’ thinking.\u00a0Right from the start, Amber chose to put learners in the context of Techcombank city, which is operated by a special energy source, which is customer satisfaction.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tOnly when learners gather enough energy, or in other words increase customer satisfaction, can Techcombank city be able to operate effectively and develop. Then they will also receive well-deserved rewards for their efforts.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Also in this city, the entire background and character images have been redesigned by AMBER to match Techcombank’s brand colors, paying attention to the smallest details on uniforms, offices, etc. create a close connection and are visually appealing to learners.<\/p>

AMBER also focuses on adding active learning elements to create opportunities for learners to discover and experience learning content on their own.<\/p>


Instead of just giving knowledge and letting learners absorb it in one way, AMBER often gives students thought-provoking and thought-provoking questions before each lesson, as well as questions and summaries after each lesson. That helps to remember the knowledge longer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tIn addition, interviews and practical sharing from experienced staff at Techcombank are also included in the program content to inspire and motivate learners to change their minds.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\tIn addition, gamification is also used by AMBER as a spice to increase excitement. Throughout the journey, learners need to overcome many challenges and interesting games to help them better understand and apply the knowledge they have learned.\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Comply with commitments to customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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In order to meet Techcombank’s expectations and realize the entire strategy mentioned above, AMBER estimates the resources and time for the project to be relatively large. With the goal of completing the project within exactly 3 weeks as previously committed to the customer, normal working hours are not enough.<\/p>

Therefore, AMBER’s staff has been enthusiastic to work overtime continuously to ensure the project goes on schedule. Thanks to that, AMBER’s production capacity and commitment to prestige have won Techcombank’s complete trust after the project was successfully completed.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Results after the Training Program<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Fortunately, the proposed solution and the efforts of the AMBER team have brought about proud results, which are compliments and appreciation from Techcombank. All departments and personnel of Techcombank expressed their satisfaction and excitement when experiencing such an interesting and effective training program for the first time.<\/p>

If you are looking for a more optimal online training solution for your business, contact us right here<\/a> for detailed advice!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Techcombank improved digital training with Amber. Challenges included mindset change in a short time. Amber used storytelling, active learning, and gamification. Despite a 3-week deadline, quality remained which received high appreciation from Techcombank.<\/p>","protected":false},"author":18,"featured_media":19443,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3429],"tags":[],"acf":[],"yoast_head":"\nEnhance Digital training experience at Techcombank - Amber Online Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amber.edu.vn\/en\/enhance-digital-training-experience-at-techcombank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhance Digital training experience at Techcombank - Amber Online Education\" \/>\n<meta property=\"og:description\" content=\"Techcombank improved digital training with Amber. 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