{"id":4352,"date":"2019-09-10T08:49:00","date_gmt":"2019-09-10T01:49:00","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4352"},"modified":"2019-11-02T08:26:23","modified_gmt":"2019-11-02T01:26:23","slug":"10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/","title":{"rendered":"10 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong marketing online l\u00e0 g\u00ec?"},"content":{"rendered":"

Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google, Facebook, d\u1ea7n tr\u1edf n\u00ean quen thu\u1ed9c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, n\u00f3 g\u1ea7n nh\u01b0 l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea5t y\u1ebfu trong chi\u1ebfn d\u1ecbch Marketing Online. \u0110\u1ec3 chi ph\u00ed cho qu\u1ea3ng c\u00e1o h\u1ee3p l\u00fd, hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra nh\u1eefng ch\u1ec9 s\u1ed1 KPI th\u1eadt ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p m\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o \u0111ang mu\u1ed1n s\u1eed d\u1ee5ng.<\/strong><\/p>\n

N\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 KPI, b\u1ea1n s\u1ebd d\u1ec5 nh\u1ea7m l\u1eabn gi\u1eefa KPI v\u00e0 OKR<\/a> hay c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c. KPI l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a thu\u1eadt ng\u1eef Key Performance Indicators, l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7n th\u1ef1c c\u00f4ng vi\u1ec7c. V\u1eady nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 th\u1ef1c t\u1ebf c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o? D\u01b0\u1edbi \u0111\u00e2y Amber Online Education s\u1ebd gi\u1edbi thi\u1ec7u 10 ch\u1ec9 s\u1ed1 KPI c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o:<\/span><\/p>\n

1. Ch\u1ec9 s\u1ed1 Clicks<\/b><\/h3>\n

L\u00e0 ch\u1ec9 s\u1ed1 th\u1ec3 hi\u1ec7n s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t m\u00e0 chi\u1ebfn d\u1ecbch\/nh\u00f3m qu\u1ea3ng c\u00e1o\/t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb ng\u01b0\u1eddi xem. <\/span>N\u1ebfu ch\u1ec9 s\u1ed1 Clicks c\u00e0ng cao th\u00ec ch\u1ee9ng t\u1ecf chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi xem.\u00a0<\/span><\/p>\n

2. Ch\u1ec9 s\u1ed1 Impressions<\/b><\/p>\n

L\u00e0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1eeb kho\u00e1 c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng, kh\u00f4ng k\u1ec3 qu\u1ea3ng c\u00e1o hay t\u1eeb kh\u00f3a n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc \u0111\u00f3 hay ch\u01b0a. <\/span>M\u1ed9t l\u1ea7n hi\u1ec3n th\u1ecb l\u00e0 \u01b0\u1edbc t\u00ednh s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi m\u00e0 qu\u1ea3ng c\u00e1o c\u1ee5 th\u1ec3 \u0111ang ti\u1ebfp c\u1eadn v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00ednh theo c\u00e1c c\u00e1ch kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t tr\u00ean trang.\u00a0 <\/span><\/p>\n

Impression c\u00f3 \u00edch khi b\u1ea1n mu\u1ed1n theo d\u00f5i qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 k\u1ecbp th\u1eddi. N\u1ebfu b\u1ea1n tri\u1ec3n khai m\u1ed9t qu\u1ea3ng c\u00e1o v\u00e0 n\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t \u00edt ho\u1eb7c kh\u00f4ng c\u00f3 l\u1ea7n hi\u1ec3n th\u1ecb, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u00f3 \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00f4ng \u1ed5n v\u1ec1 m\u1eb7t n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

3. Ch\u1ec9 s\u1ed1 Click-through-rate (CTR)<\/b><\/h3>\n

L\u00e0 t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1eeb kh\u00f3a. KPI n\u00e0y s\u1ebd cho b\u1ea1n bi\u1ebft ph\u1ea7n tr\u0103m s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb chuy\u1ec3n \u0111\u1ed5i th\u00e0nh s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t.\u00a0 \u0110\u1ec3 t\u00ednh \u0111\u01b0\u1ee3c CTR b\u1ea1n ch\u1ec9 c\u1ea7n:<\/span><\/p>\n

CTR =\u00a0 S\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t (Clicks)\/ s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (Impressions)\u00a0\u00a0<\/span><\/p>\n

\"\"<\/p>\n

CTR c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n l\u00e0 bao nhi\u00eau l\u1ea7n nh\u1ea5p chu\u1ed9t t\u1ea1o ra \u2013 nh\u01b0ng n\u1ebfu b\u1ea1n \u0111ang nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau chuy\u1ec3n \u0111\u1ed5i, ch\u1ee9 kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi xem, th\u00ec CTR s\u1ebd kh\u00f4ng cho b\u1ea1n bi\u1ebft nhi\u1ec1u \u0111i\u1ec1u.<\/span><\/p>\n

4. Ch\u1ec9 s\u1ed1 Cost-per-click (CPC)<\/b><\/h3>\n

L\u00e0 chi ph\u00ed cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t. Th\u00f4ng qua ch\u1ec9 s\u1ed1 n\u00e0y b\u1ea1n s\u1ebd bi\u1ebft s\u1ed1 ti\u1ec1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tr\u1ea3 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3t gh\u00e9 th\u0103m website, landing pages…<\/span><\/p>\n

CPC l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng \u0111o \u0111\u1ebfm hi\u1ec7u qu\u1ea3 kh\u00e1 cho c\u00e1c chi\u1ebfn d\u1ecbch ki\u1ebfm \u0111\u01a1n h\u00e0ng ho\u1eb7c ki\u1ebfm lead. B\u1ea1n n\u00ean s\u1eed d\u1ee5ng CPC n\u1ebfu ch\u1ec9 c\u00f3 m\u1ed9t chi ph\u00ed gi\u1edbi h\u1ea1n kh\u00e1 nh\u1ecf cho vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o. Nh\u01b0ng h\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, v\u00e0 s\u1eed d\u1ee5ng c\u00e1c chi\u00eau th\u1ee9c ng\u0103n ch\u1eb7n click t\u1eb7c, click \u1ea3o \u0111\u1ec3 tr\u00e1nh th\u1ea5t tho\u00e1t chi ph\u00ed.<\/span><\/p>\n

5. Ch\u1ec9 s\u1ed1 Cost<\/b><\/h3>\n

L\u00e0 t\u1ed5ng s\u1ed1 ti\u1ec1n trong m\u1ed9t khung th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh m\u00e0 b\u1ea1n \u0111\u00e3 chi cho t\u00e0i kho\u1ea3n, chi\u1ebfn d\u1ecbch, qu\u1ea3ng c\u00e1o ho\u1eb7c t\u1eeb kh\u00f3a \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i c\u1ea7n th\u1eadn \u0111\u1ec3 kh\u00f4ng l\u00e0m v\u01b0\u1ee3t ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

6. Ch\u1ec9 s\u1ed1 Positioning<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ee9 t\u1ef1 xu\u1ea5t hi\u1ec7n qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n trong Google Adword. T\u1ed1i \u01b0u v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 click v\u00e0o website c\u1ee7a b\u1ea1n nh\u01b0ng \u0111\u1ed3ng th\u1eddi \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p s\u1ebd c\u1ea7n \u0111\u1ea7u t\u01b0 th\u00eam th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

7. Ch\u1ec9 s\u1ed1 Conversions<\/b><\/h3>\n

L\u00e0 ch\u1ec9 s\u1ed1 chuy\u1ec3n \u0111\u1ed5i. Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i l\u00e0 m\u1ed9t vi\u1ec7c l\u00e0m quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n b\u00e1m s\u00e1t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ec1 ra.<\/span><\/p>\n

8. Ch\u1ec9 s\u1ed1 Conversion rate (CR)<\/b><\/h3>\n

L\u00e0 t\u1ec9 l\u1ec7 gi\u1eefa t\u1ed5ng traffic c\u1ee7a website tr\u00ean m\u1ed9t m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p \u0111\u1eb7t ra. \u0110\u00e2y l\u00e0 m\u1ed9t KPI quan tr\u1ecdng khi theo d\u00f5i s\u1ed1 chuy\u1ec3n \u0111\u1ed5i. T\u1ec9 l\u1ec7 CR cao c\u00f3 ngh\u0129a l\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng, \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn, \u0111\u00fang v\u1ecb tr\u00ed v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m. Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu t\u1ec9 l\u1ec7 CR th\u1ea5p, \u0111i\u1ec1u \u0111\u00f3 t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111ang l\u00e3ng ph\u00ed ti\u1ec1n cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing Online kh\u00f4ng \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n

9. Ch\u1ec9 s\u1ed1 Cost per action (CPA)<\/b><\/h3>\n

L\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o m\u00e0 \u1edf \u0111\u00f3 doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i h\u00e0nh \u0111\u1ed9ng ho\u1eb7c s\u1ef1 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n, nh\u01b0 ho\u00e0n th\u00e0nh m\u1eabu \u0111\u0103ng k\u00fd, tham gia s\u1ef1 ki\u1ec7n, t\u1ea3i ph\u1ea7n m\u1ec1m \u1ee9ng d\u1ee5ng\u2026 sau khi click m\u1ed9t banner \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i trang li\u00ean k\u1ebft.<\/span><\/p>\n

10. Ch\u1ec9 s\u1ed1 Quality score (QS)<\/b><\/p>\n

C\u0169ng gi\u1ed1ng nh\u01b0 positioning, Quality Score \u2013 Qs (\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng) l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Adword. \u0110\u00f3 l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch v\u1edbi ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao ngh\u0129a l\u00e0 h\u1ec7 th\u1ed1ng c\u1ee7a Google th\u1ea5y m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch c\u1ee7a Doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o. Ng\u01b0\u1ee3c l\u1ea1i, \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ngh\u0129a l\u00e0 m\u1eabu qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch c\u1ee7a Doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi \u0111ang xem m\u1eabu qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a Doanh nghi\u1ec7p \u0111\u00e3 b\u1ecf ti\u1ec1n ra. Nh\u01b0ng c\u1ea7n ph\u1ea3i n\u1eafm ch\u1eafc m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 g\u00ec \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng KPI ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1ec3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c th\u00ec Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn trong t\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n

Ngu\u1ed3n: uplevo.com<\/span><\/em><\/p>\n

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Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google, Facebook, d\u1ea7n tr\u1edf n\u00ean […]<\/p>","protected":false},"author":12,"featured_media":4355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n10 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong marketing online l\u00e0 g\u00ec? - Amber Online Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amber.edu.vn\/en\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong marketing online l\u00e0 g\u00ec? - Amber Online Education\" \/>\n<meta property=\"og:description\" content=\"Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Google, Facebook, d\u1ea7n tr\u1edf n\u00ean […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amber.edu.vn\/en\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Amber Online Education\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-10T01:49:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-02T01:26:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2019\/09\/KPI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"970\" \/>\n\t<meta property=\"og:image:height\" content=\"435\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/amber.edu.vn\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/amber.edu.vn\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\"},\"author\":{\"name\":\"Amber Marketing\",\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/person\/bc62cd935c327d0ed76d55680dadecbd\"},\"headline\":\"10 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong marketing online l\u00e0 g\u00ec?\",\"datePublished\":\"2019-09-10T01:49:00+00:00\",\"dateModified\":\"2019-11-02T01:26:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/amber.edu.vn\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\"},\"wordCount\":1658,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/amber.edu.vn\/#organization\"},\"articleSection\":[\"Kh\u00e1c\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amber.edu.vn\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\",\"url\":\"https:\/\/amber.edu.vn\/10-chi-so-kpi-quan-trong-trong-marketing-online-la-gi\/\",\"name\":\"10 ch\u1ec9 s\u1ed1 KPI quan tr\u1ecdng trong marketing online l\u00e0 g\u00ec? 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