{"id":4457,"date":"2019-09-14T11:50:26","date_gmt":"2019-09-14T04:50:26","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4457"},"modified":"2019-11-02T08:23:53","modified_gmt":"2019-11-02T01:23:53","slug":"14-cach-lam-marketing-online-hieu-qua-ma-khong-phai-ai-cung-biet","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/14-cach-lam-marketing-online-hieu-qua-ma-khong-phai-ai-cung-biet\/","title":{"rendered":"14 c\u00e1ch l\u00e0m Marketing Online hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft"},"content":{"rendered":"

Trong cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 4.0, Marketing Online l\u00e0 \u0111i\u1ec1u c\u1ef1c k\u1ef3 quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi doanh thu v\u00e0 l\u1ee3i nhu\u1eadn m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 b\u1ecf qua n\u1ebfu nh\u01b0 mu\u1ed1n c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 b\u1eaft k\u1ecbp t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n chung.<\/b><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing\/Marketing Online l\u00e0 g\u00ec?<\/b><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing \u1edf \u0111\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau marketing c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c Marketing gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng tr\u1ecdng t\u00e2m v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb nh\u01b0 th\u1ebf n\u00e0o trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng. T\u1eeb \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n s\u1ebd thay \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng\u2026<\/span><\/p>\n

T\u01b0\u01a1ng t\u1ef1 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c Marketing, chi\u1ebfn l\u01b0\u1ee3c Marketing Online c\u0169ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n v\u00e0 t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd th\u00f4ng qua Internet.<\/span><\/p>\n

T\u1ea1i sao l\u1ea1i c\u1ea7n \u0111\u1ea9y m\u1ea1nh marketing online?\u00a0<\/b><\/h3>\n

Th\u1ebf gi\u1edbi ng\u00e0y nay lu\u00f4n bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng ngh\u1ec9, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o Marketing, Marketing Online gi\u00fap t\u0103ng s\u1ef1 c\u1ea1nh tranh, t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua Internet.<\/span><\/p>\n

\"\"<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, Amber Online Education s\u1ebd gi\u1edbi thi\u1ec7u 14 c\u00e1ch l\u00e0m Marketing Online hi\u1ec7u qu\u1ea3 gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh:<\/span><\/p>\n

1. H\u00e3y d\u00f9ng Google \u0111\u1ea7u ti\u00ean<\/b><\/h3>\n

Khi b\u1ea1n mua m\u1ed9t chi\u1ebfc m\u00e1y t\u00ednh, c\u00f3 ph\u1ea3i b\u1ea1n s\u1ebd l\u00ean google search \u201cmua m\u00e1y t\u00ednh\u201d? B\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn m\u1ed9t trang web m\u00e0 b\u1ea1n th\u00edch ho\u1eb7c khi n\u00f3 \u1edf \u0111\u1ea7u trang v\u00e0 click v\u00e0o \u0111\u00f3. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. C\u00e1i n\u00e0y theo thu\u1eadt ng\u1eef Marketing g\u1ecdi l\u00e0 SEM. V\u1eady SEM l\u00e0 g\u00ec? SEM chia ra 2 lo\u1ea1i l\u00e0 qu\u1ea3ng c\u00e1o Google Adwords v\u00e0 SEO.<\/span><\/p>\n

Qu\u1ea3ng c\u00e1o Google Adwords \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 d\u00f9ng ti\u1ec1n \u0111\u1ec3 \u0111\u1ee9ng l\u00ean top google, ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t.<\/span><\/p>\n

C\u00f2n SEO l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 website tr\u1edf n\u00ean th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi Google, t\u1eeb \u0111\u00f3 n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a website l\u00ean top Google v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a li\u00ean quan. B\u1ea1n c\u1ea7n t\u1ed1i \u01b0u h\u00f3a nh\u1eefng n\u1ed9i dung tr\u00ean website tr\u1edf n\u00ean th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm nhi\u1ec1u h\u01a1n.\u00a0<\/span><\/p>\n

T\u1eeb \u0111\u00f3, website c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y l\u00ean top Google trong m\u1ed9t kho\u1ea3ng th\u1eddi gian. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch l\u00e0m Marketing Online hi\u1ec7u qu\u1ea3 nh\u1ea5t n\u1ebfu b\u1ea1n mu\u1ed1n kinh doanh th\u00f4ng qua Internet.<\/span><\/p>\n

2. T\u1ea1o m\u1ed9t trang web h\u1ea5p d\u1eabn<\/b><\/h3>\n

M\u1ed9t trang web v\u1edbi giao di\u1ec7n \u0111\u1eb9p m\u1eaft, h\u1ea5p d\u1eabn v\u00e0 th\u00e2n thi\u1ec7n s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi xem.<\/span> Ngo\u00e0i ra UI\/ UX c\u1ee7a trang web s\u1ebd t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 gi\u00fap b\u1ea1n SEO hi\u1ec7u qu\u1ea3 h\u01a1n, n\u00e2ng cao \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a google.<\/span><\/p>\n

3. T\u1ea1o profile m\u1ea1ng x\u00e3 h\u1ed9i c\u1ef1c ch\u1ea5t<\/b><\/h3>\n

Ng\u00e0y nay, t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u00ecm ki\u1ebfm s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 xem x\u00e9t v\u1ec1 t\u00ednh h\u1ee3p ph\u00e1p. Ch\u01b0a k\u1ec3, m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp th\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

4. X\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch email<\/b><\/h3>\n

Email marketing c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing online hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 s\u1ebd n\u00e2ng cao kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng v\u00e0 \u0111\u1ed9 tin t\u01b0\u1edfng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

5. K\u1ebft n\u1ed1i Profile Facebook c\u00e1 nh\u00e2n v\u1edbi trang kinh doanh Facebook\u00a0<\/b><\/h3>\n

\u0110\u1ecba ch\u1ec9 li\u00ean h\u1ec7 c\u00e1 nh\u00e2n k\u1ebft n\u1ed1i v\u1edbi trang kinh doanh Facebook s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. Ngo\u00e0i ra, khi b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi c\u00e1c trang kinh doanh kh\u00e1c c\u1ee7a Facebook ho\u1eb7c trong c\u00e1c nh\u00f3m Facebook, h\u1ecd s\u1ebd t\u1ef1 nhi\u00ean truy c\u1eadp v\u00e0o h\u1ed3 s\u01a1 c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch th\u00eam trang kinh doanh Facebook l\u00e0m n\u01a1i l\u00e0m vi\u1ec7c hi\u1ec7n t\u1ea1i v\u00e0 public n\u00f3 cho m\u1ecdi ng\u01b0\u1eddi xem.<\/span><\/p>\n

6. Viral content<\/b><\/h3>\n

Viral content d\u1ec5 d\u00e0ng nh\u1ea5t l\u00e0 giveaway – nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng qu\u00e0 mi\u1ec5n ph\u00ed. Giveaway c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t th\u00e0nh ph\u1ea7n \u201cvirus\u201d ph\u00e1t t\u00e1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. N\u1ebfu gi\u1ea3i th\u01b0\u1edfng c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i ti\u1ebfng ch\u1ec9 trong v\u00e0i ng\u00e0y.<\/span><\/p>\n

7. Ng\u1ecf l\u1eddi kh\u00e1ch h\u00e0ng c\u0169 \u0111\u1ec3 gi\u1edbi thi\u1ec7u<\/b><\/h3>\n

M\u1ecdi ng\u01b0\u1eddi s\u1ebd lu\u00f4n tin t\u01b0\u1edfng gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 khi \u0111\u01b0\u1ee3c h\u1ecd qu\u1ea3ng c\u00e1o v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p mi\u1ec5n ph\u00ed v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n.<\/span><\/p>\n

8. T\u1ea1o ra Infographic v\u00e0 chia s\u1ebb tr\u00ean Pinterest<\/b><\/h3>\n

Infographics thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 r\u1ea5t cao \u0111\u1ec3 thu h\u00fat m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n. T\u1ea1o m\u1ed9t th\u00f4ng tin h\u00ecnh \u1ea3nh tuy\u1ec7t v\u1eddi, ghim \u1edf Pinterest v\u00e0 chia s\u1ebb tr\u00ean nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn. Infographics c\u00f3 m\u1ed9t c\u01a1 h\u1ed9i r\u1ea5t l\u1edbn \u0111\u1ec3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

9. Tham gia c\u00e1c nh\u00f3m Facebook\/Linkedin<\/b><\/h3>\n

T\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 b\u1ea1n \u0111ang tham gia. Tham gia v\u00e0o c\u00e1c nh\u00f3m c\u00f3 h\u00e0ng lo\u1ea1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i \u0111\u1ed1i m\u1eb7t. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c gi\u1ea3i ph\u00e1p marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd. B\u1ea1n c\u0169ng s\u1ebd c\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u00e0 qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p t\u1edbi c\u00e1c th\u00e0nh vi\u00ean trong group facebook ho\u1eb7c linkedin.<\/span><\/p>\n

10. Chia s\u1ebb tr\u00ean Google + C\u1ed9ng \u0111\u1ed3ng<\/b><\/h3>\n

Google+ l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh \u0111\u01b0\u1ee3c google tin t\u01b0\u1edfng nh\u1ea5t \u0111\u1ec3 gi\u00fap cho vi\u1ec7c SEO website thu\u1eadn l\u1ee3i h\u01a1n v\u00e0 website c\u1ee7a b\u1ea1n s\u1ebd l\u00ean top google nhanh nh\u1ea5t c\u00f3 th\u1ec3. C\u1ed9ng \u0111\u1ed3ng Google+ ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u00f3m Facebook \u2013 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n s\u1ebd n\u1eb1m trong \u0111\u00f3.<\/span><\/p>\n

11. Li\u00ean k\u1ebft v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f9ng l\u0129nh v\u1ef1c\u00a0<\/b><\/h3>\n

Nh\u1eefng ng\u01b0\u1eddi c\u00f9ng l\u00e0m chung l\u0129nh v\u1ef1c c\u00f3 th\u1ec3 chia s\u1ebb kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00f9ng nhau. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p Marketing tr\u1ef1c tuy\u1ebfn c\u1ef1c k\u00ec hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

12. Youtube<\/b><\/h3>\n

Youtube l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i video l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi. Ngo\u00e0i ra b\u1ea1n c\u00f2n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o online tr\u00ean youtube b\u1eb1ng c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nhau. C\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi tr\u00ean YouTube l\u00e0 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n.<\/span><\/p>\n

13. S\u1eed d\u1ee5ng th\u1ebb hashtags Instagram ch\u00ednh x\u00e1c<\/b><\/h3>\n

N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng Instagram, h\u00e3y b\u1eaft \u0111\u1ea7u th\u00eam th\u1ebb b\u1eb1ng # v\u00e0o ch\u00fa th\u00edch \u1ea3nh c\u1ee7a b\u1ea1n (ho\u1eb7c trong nh\u1eadn x\u00e9t). Th\u1ebb hashtags l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng tr\u00ean Instagram.<\/span><\/p>\n

14. C\u00e1c qu\u1ea3ng c\u00e1o online tr\u1ea3 ph\u00ed kh\u00e1c<\/b><\/h3>\n

C\u00f3 nh\u1eefng c\u00e1ch kh\u00e1c \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ch\u1ec9 b\u1eb1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. V\u00ed d\u1ee5 nh\u01b0: Google Adsense, qu\u1ea3ng c\u00e1o banner,…<\/span><\/p>\n

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