{"id":4965,"date":"2019-09-28T09:24:24","date_gmt":"2019-09-28T02:24:24","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4965"},"modified":"2019-11-02T08:19:47","modified_gmt":"2019-11-02T01:19:47","slug":"6-chien-luoc-marketing-online-cua-cac-thuong-hieu-noi-tieng-the-gioi-phan-1","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/6-chien-luoc-marketing-online-cua-cac-thuong-hieu-noi-tieng-the-gioi-phan-1\/","title":{"rendered":"6 chi\u1ebfn l\u01b0\u1ee3c Marketing Online c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi (ph\u1ea7n 1)"},"content":{"rendered":"

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing Online d\u01b0\u1edbi \u0111\u00e2y \u0111\u00e3 g\u00f3p ph\u1ea7n l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi nh\u01b0 Hubspot, Red Bull, <\/b>Mailchimp…<\/b><\/p>\n

M\u1eb7c d\u00f9 con s\u1ed1 th\u1ed1ng k\u00ea l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng internet \u0111\u1ea1t m\u1ee9c \u201ckh\u1ee7ng\u201d, th\u1ebf nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ebf ch\u1ebf marketing d\u1ef1a v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 r\u1ea5t kh\u00f3 kh\u0103n b\u1edfi c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/span>\u0110\u00f4i khi, bi\u1ec7n ph\u00e1p t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ngu\u1ed3n c\u1ea3m h\u1ee9ng l\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/span>. Th\u00f4ng qua vi\u1ec7c chia s\u1ebb th\u00f4ng tin v\u00e0 n\u1eafm b\u1eaft nhanh ch\u00f3ng xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1c nghi\u00ean c\u1ee9u, ch\u00fang ta c\u00f3 th\u1ec3 t\u00ecm nh\u1eefng \u0111i\u1ec3m chung t\u1eeb c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00f3 v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

H\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m t\u1eeb nh\u1eefng \u00f4ng l\u1edbn v\u00e0 t\u00ecm hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing online c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1c b\u00e0i h\u1ecdc sau \u0111\u00e2y.<\/span><\/p>\n

Hubspot v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a h\u00ecnh \u1ea3nh<\/b><\/h3>\n

Nh\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 kh\u1ea3 n\u0103ng ghi nh\u1edb Alex Haley \u1edf M\u1ef9 cho bi\u1ebft, b\u00e0i vi\u1ebft ch\u1ee9a h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc ghi nh\u1edb \u0111\u1ebfn 85% n\u1ed9i dung, cao h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c d\u1ea1ng kh\u00e1c.\u00a0<\/span><\/p>\n

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D\u1ef1a v\u00e0o \u0111\u00f3, Hubspot – m\u1ed9t t\u1eadp \u0111o\u00e0n n\u1ed5i ti\u1ebfng chuy\u00ean cung c\u1ea5p ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng s\u1ee9c m\u1ea1nh c\u1ee7a h\u00ecnh \u1ea3nh trong chi\u1ebfn l\u01b0\u1ee3c marketing online c\u1ee7a m\u00ecnh. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i th\u00f4ng qua vi\u1ec7c li\u00ean t\u1ee5c chia s\u1ebb m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u00ecnh \u1ea3nh v\u00e0 h\u01a1n 60% giao di\u1ec7n c\u00f3 kh\u1ea3 n\u0103ng ch\u1ec9nh s\u1eeda \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chuy\u00ean v\u1eabn c\u00f3 th\u1ec3 t\u1ef1 tin thi\u1ebft k\u1ebf nh\u1eefng h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o.<\/span><\/p>\n

V\u1edbi trang m\u1ea1ng x\u00e3 h\u1ed9i, Hubspot s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh mang s\u1ee9c h\u1ea5p d\u1eabn v\u00e0 l\u00f4i cu\u1ed1n cao trong t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng. C\u1ee5 th\u1ec3 v\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch chu\u1ea9n b\u1ecb ra m\u1eaft c\u1ed9ng \u0111\u1ed3ng, Hubspot s\u1ebd \u0111\u0103ng t\u1ea3i m\u1ed9t chu\u1ed7i h\u00ecnh \u1ea3nh nh\u1eb1m m\u1ee5c \u0111\u00edch truy\u1ec1n th\u00f4ng bao g\u1ed3m \u1ea3nh b\u00eca, \u1ea3nh \u0111\u1ea1i di\u1ec7n, \u1ea3nh b\u00e0i vi\u1ebft… v\u1edbi nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau. Th\u00f4ng minh h\u01a1n, h\u1ecd t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u t\u00ednh n\u0103ng \u201cpin\u201d c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft tr\u00ean Facebook v\u00e0 Twitter. \u0110\u00e2y l\u00e0 t\u00ednh n\u0103ng t\u00edch h\u1ee3p t\u1eeb Pinterest cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb v\u00e0 l\u01b0u tr\u1eef th\u00f4ng tin nhanh ch\u00f3ng.<\/span><\/p>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng:<\/span><\/p>\n

– S\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m Canva \u0111\u1ec3 thi\u1ebft k\u1ebf nh\u1eefng h\u00ecnh \u1ea3nh mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Facebook, G+, Twitter… +<\/span><\/p>\n

– S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Piktochart v\u00e0 c\u00e1c trang thi\u1ebft k\u1ebf <\/span>infographic<\/span> \u0111\u1ec3 t\u1ea1o nh\u1eefng b\u1ea3ng bi\u1ec3u, ti\u00eau \u0111\u1ec1 b\u1eaft m\u1eaft cho c\u00e1c b\u00e0i \u0111\u0103ng.<\/span><\/p>\n

– T\u1ea3i nh\u1eefng b\u1ee9c \u1ea3nh mi\u1ec5n ph\u00ed v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb Unsplash \u0111\u1ec3 t\u1ef1 t\u1ea1o nh\u1eefng b\u1ee9c \u1ea3nh \u0111\u1eb9p cho t\u00e0i kho\u1ea3n tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i\u2026<\/span><\/p>\n

– S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 t\u1ea1o \u1ea3nh m\u1edbi Pablo c\u1ee7a Buffer \u0111\u1ec3 t\u00f9y ch\u1ec9nh h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/span><\/p>\n

– \u0110\u0103ng t\u1ea3i c\u00e1c b\u00e0i vi\u1ebft c\u00f3 ch\u1ee9a h\u00ecnh \u1ea3nh, infographic\u2026th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

C\u00e2u chuy\u1ec7n c\u1ea3m h\u1ee9ng t\u1eeb Red Bull\u00a0<\/b><\/h3>\n

Red Bull l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u01b0\u1edbc t\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u01b0a th\u00edch, kh\u00f4ng ch\u1ec9 thu h\u00fat b\u1edfi s\u1ea3n ph\u1ea9m m\u00e0 Red Bull c\u00f2n n\u1ed5i ti\u1ebfng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c marketing online tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. <\/span>M\u1eb7c d\u00f9 l\u01b0\u1ee3ng b\u00e0i \u0111\u0103ng tr\u00ean Instagram c\u1ee7a Red Bull ch\u1ec9 kho\u1ea3ng 0,6 b\u00e0i\/ng\u00e0y (r\u1ea5t th\u1ea5p so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c) nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c l\u1edbn. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng cho t\u1ea7m quan tr\u1ecdng c\u1ee7a ch\u1ea5t l\u01b0\u1ee3ng so v\u1edbi s\u1ed1 l\u01b0\u1ee3ng. V\u1eady l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0y t\u1ea1o s\u1ef1 cu\u1ed1n h\u00fat v\u1edbi kh\u00e1ch h\u00e0ng?\u00a0<\/span><\/p>\n

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C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 h\u00e0nh \u0111\u1ed9ng v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng. Red Bull t\u1eadp chung v\u00e0o nh\u1eefng kh\u00e1ch h\u00e0ng \u01b0a m\u1ea1o hi\u1ec3m v\u00e0 kh\u00e1m ph\u00e1 \u0111i\u1ec3n h\u00ecnh nh\u01b0 v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng \u0111\u1ebfn m\u1ecdi ng\u01b0\u1eddi v\u1ec1 m\u1ee5c ti\u00eau cu\u1ed9c s\u1ed1ng. B\u00ean c\u1ea1nh \u0111\u00f3, Red Bull c\u00f2n lan t\u1ecfa s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u qua nh\u1eefng tr\u1ea3i nghi\u1ec7m. N\u1ebfu t\u00ecm hi\u1ec3u k\u1ef9 trang instagram c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng b\u1ee9c \u1ea3nh mang \u0111\u1ea7y t\u00ednh ngh\u1ec7 thu\u1eadt v\u00e0 c\u1ea3m h\u1ee9ng. Kh\u00f4ng ch\u1ec9 l\u0129nh v\u1ef1c th\u1ec3 thao, Red Bull c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng ho\u1ea1t \u0111\u1ed9ng kh\u00e1c trong \u00e2m nh\u1ea1c v\u00e0 ngh\u1ec7 thu\u1eadt. Nh\u1eefng b\u00e0i \u0111\u0103ng d\u01b0\u1eddng nh\u01b0 \u0111\u1ea1t \u0111\u1ebfn \u0111i\u1ec3m ch\u1ea1m c\u1ee7a kh\u00e1ch h\u00e0ng khi\u1ebfn h\u1ecd th\u00edch th\u00fa khi theo d\u00f5i fanpage n\u00e0y.\u00a0<\/span><\/p>\n

D\u1ef1a v\u00e0o b\u00e0i h\u1ecdc kinh nghi\u1ec7m tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua:\u00a0<\/span><\/p>\n

– Hi\u1ec3u v\u1ec1 nhu c\u1ea7u ti\u1ec1m \u1ea9n c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

– T\u00ecm hi\u1ec3u nh\u1eefng \u0111i\u1ec1u h\u1ecd th\u00edch v\u00e0 kh\u00f4ng th\u00edch qua c\u00f4ng c\u1ee5 c\u1ee7a Facebook.\u00a0<\/span><\/p>\n

– Hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm qua Google Adwords.<\/span><\/p>\n

– T\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing chuy\u00ean bi\u1ec7t cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

– T\u1ea1o n\u1ed9i dung xoay quanh kh\u00e1ch h\u00e0ng, nh\u01b0ng kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 c\u00f2n chia s\u1ebb v\u1ec1 nh\u1eefng \u00fd t\u01b0\u1edfng v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng qua Mailchimp<\/b><\/h3>\n

MailChimp l\u00e0 gi\u1ea3i ph\u00e1p cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng kh\u1ea3 n\u0103ng g\u1eedi e-mail marketing m\u1ea1nh v\u00e0 an to\u00e0n. Tuy c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a nh\u00e3n h\u00e0ng n\u00e0y mang n\u1ed9i dung chia s\u1ebb c\u00e1c t\u00e0i li\u1ec7u kh\u00e1 c\u1ee9ng nh\u1eafc nh\u01b0ng \u0111\u00e2y l\u00e0 th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. B\u00ed quy\u1ebft m\u00e0 h\u1ecd \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb qua c\u00e1c b\u00e0i \u0111\u0103ng v\u00e0 th\u00f4ng qua d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. N\u1ebfu b\u1ea1n theo d\u00f5i th\u01b0\u1eddng xuy\u00ean t\u00e0i kho\u1ea3n twitter c\u1ee7a mailchimp, b\u1ea1n s\u1ebd nh\u1eadn th\u1ea5y m\u1ed9t \u0111i\u1ec1u l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u01b0\u1ee3c tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch th\u00e2n thi\u1ec7n v\u00e0 n\u1ed3ng nhi\u1ec7t.\u00a0<\/span><\/p>\n

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Vi\u1ec7c ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c b\u00e0i \u0111\u0103ng t\u01b0\u1edfng ch\u1eebng nh\u01b0 l\u00e0 \u0111\u01a1n gi\u1ea3n n\u00ean h\u1ea7u h\u1ebft c\u00e1c nh\u00e3n h\u00e0ng \u0111\u1ec1u ch\u0103m s\u00f3c m\u1ed9t c\u00e1ch h\u1eddi h\u1ee3t. Tuy nhi\u00ean, h\u00e0nh \u0111\u1ed9ng nh\u1ecf n\u00e0y l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng khi h\u1ecd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 chia s\u1ebb th\u00f4ng tin nh\u01b0 nh\u1eefng ng\u01b0\u1eddi b\u1ea1n.<\/span><\/p>\n

B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 tr\u00ean th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ph\u00e1p sau:<\/span><\/p>\n

– B\u1ea1n c\u00f3 h\u00e3y s\u1eed d\u1ee5ng Google Analytics, Facebook, CRM v\u00e0 c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch marketing \u0111\u1ec3 nhanh ch\u00f3ng n\u1eafm b\u1eaft xu h\u01b0\u1edbng c\u00f3 th\u1ec3 \u0111em l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. V\u00e0 chia s\u1ebb ch\u00fang d\u01b0\u1edbi \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p.<\/span><\/p>\n

– Nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

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