{"id":4971,"date":"2019-09-28T09:30:33","date_gmt":"2019-09-28T02:30:33","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4971"},"modified":"2019-11-02T08:19:33","modified_gmt":"2019-11-02T01:19:33","slug":"6-chien-luoc-marketing-online-cua-cac-thuong-hieu-noi-tieng-the-gioi-phan-2","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/6-chien-luoc-marketing-online-cua-cac-thuong-hieu-noi-tieng-the-gioi-phan-2\/","title":{"rendered":"6 chi\u1ebfn l\u01b0\u1ee3c Marketing Online c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi (ph\u1ea7n 2)"},"content":{"rendered":"

Coca-Cola, Intuit, Square\u2026l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Marketing Online th\u00e0nh c\u00f4ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i. H\u00e3y kh\u00e1m ph\u00e1 c\u00e1ch th\u1ee9c m\u00e0 h\u1ecd \u0111\u00e3 tri\u1ec3n khai v\u00e0 ghi l\u1ea1i nh\u1eefng b\u00e0i h\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi c\u00f4ng vi\u1ec7c kinh doanh online c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. <\/b><\/p>\n

4. Th\u1ec3 hi\u1ec7n phong c\u00e1ch nh\u01b0 Coca-Cola<\/b><\/h3>\n

Coca-Cola l\u00e0 nh\u00e3n h\u00e0ng \u0111\u00e3 qu\u00e1 \u0111\u1ed7i quen thu\u1ed9c \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00e2n Vi\u1ec7t Nam. B\u1ea1n ch\u1eb3ng c\u1ea7n t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a h\u1ecd qua website nh\u01b0ng v\u1eabn c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb xuy\u00ean su\u1ed1t m\u00e0 h\u1ecd \u0111em l\u1ea1i. <\/span>Coca-Cola \u0111\u00e3 v\u00e0 \u0111ang l\u1ed3ng gh\u00e9p kh\u00e9o l\u00e9o c\u00e1c gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i. B\u1eb1ng nh\u1eefng b\u00e0i vi\u1ebft t\u00ecnh c\u1ea3m v\u00e0 lay \u0111\u1ed9ng l\u00f2ng ng\u01b0\u1eddi, ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd s\u1eb5n s\u00e0ng chia s\u1ebb nh\u01b0 m\u1ed9t c\u00e1ch \u0111\u1ec3 lan t\u1ecfa c\u00e2u chuy\u1ec7n.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Coca-Cola chia s\u1ebb c\u00e1c c\u00e2u truy\u1ec7n tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, nh\u01b0ng v\u1eabn g\u1eafn li\u1ec1n v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh trong \u0111\u00f3. Thay v\u00ec chia nh\u1ecf th\u00e0nh c\u00e1c k\u00eanh nh\u1ecf theo qu\u1ed1c gia, v\u00f9ng l\u00e3nh th\u1ed5 ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m Coca-Cola \u0111\u0103ng t\u1ea3i v\u00e0 chia s\u1ebb nh\u1eefng video c\u1ee7a m\u00ecnh t\u1eeb m\u1ed9t k\u00eanh duy nh\u1ea5t. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac c\u1ee7a m\u1ecdi ng\u01b0\u1eddi. V\u00ed d\u1ee5 \u1edf Vi\u1ec7t Nam, nh\u1eafc \u0111\u1ebfn Coca-Cola s\u1ebd ngh\u0129 ngay \u0111\u1ebfn ni\u1ec1m h\u1ea1nh ph\u00fac sum v\u1ea7y.\u00a0<\/span><\/p>\n

Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 h\u1ecdc t\u1eadp c\u00e1ch truy\u1ec1n c\u1ea3m x\u00fac n\u00e0y c\u1ee7a Coca b\u1eb1ng m\u1ed9t s\u1ed1 g\u1ee3i \u00fd sau \u0111\u00e2y:<\/span><\/p>\n

– X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng cho c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.\u00a0 \u0110\u1ecbnh h\u01b0\u1edbng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi g\u1eafm, \u0111\u00f3ng g\u00f3i v\u00e0 l\u1ed3ng gh\u00e9p trong su\u1ed1t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

– Theo d\u00f2ng s\u1ef1 ki\u1ec7n nh\u01b0ng v\u1eabn g\u1eafn li\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n

5. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Square<\/b><\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t. Th\u1ebf nh\u01b0ng n\u1ebfu b\u1ea1n ch\u1ec9 \u0111\u0103ng t\u1ea3i nh\u1eefng b\u00e0i vi\u1ebft t\u1eadp chung\u00a0 v\u00e0o m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn th\u00ec b\u1ea1n s\u1ebd nhanh ch\u00f3ng b\u1ecb \u201cthanh l\u1ecdc\u201d kh\u1ecfi c\u1ed9ng \u0111\u1ed3ng. M\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1eadm t\u00ednh nh\u00e2n v\u0103n.<\/span><\/p>\n

Square Stories \u0111\u00e3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y. Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 \u0111em \u0111\u1ebfn t\u00ednh n\u0103ng n\u1ed5i b\u1eadt v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m thanh to\u00e1n tr\u00ean di \u0111\u1ed9ng m\u00e0 quan tr\u1ecdng h\u01a1n n\u1eefa l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn cu\u1ed9c s\u1ed1ng th\u1ef1c s\u1ef1 v\u00e0 m\u1ed1i quan h\u1ec7 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111ang s\u1eed d\u1ee5ng. H\u1ecd hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh mong mu\u1ed1n \u0111i\u1ec1u g\u00ec v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng m\u1ed1i lo \u0111\u00f3.\u00a0<\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi kh\u00e1ch h\u00e0ng? H\u00e3y th\u1eed \u00e1p d\u1ee5ng nh\u1eefng b\u00e0i h\u1ecdc sau \u0111\u00e2y:<\/span><\/p>\n

– Nghi\u00ean c\u1ee9u k\u1ef9 kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd v\u00e0 c\u00e1ch h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

– T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng th\u00f4ng qua cu\u1ed9c s\u1ed1ng th\u1ef1c, k\u1ebft n\u1ed1i h\u00ecnh \u1ea3nh kh\u00e1ch h\u00e0ng trong nh\u1eefng b\u00e0i vi\u1ebft g\u1eafn v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng hay chinh ph\u1ee5c th\u1eed th\u00e1ch.\u00a0<\/span><\/p>\n

– Kh\u00e1ch h\u00e0ng kh\u00f4ng mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong m\u1ed9t quy chu\u1ea9n nh\u1ea5t \u0111\u1ecbnh. M\u1ed7i ng\u01b0\u1eddi s\u1ebd c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 c\u1ea3m nh\u1eadn kh\u00e1c nhau v\u1ec1 s\u1ea3n ph\u1ea9m.\u00a0 B\u00e0i vi\u1ebft c\u1ea7n \u0111a d\u1ea1ng n\u1ed9i dung \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, m\u1ed7i ng\u01b0\u1eddi \u0111\u1ecdc s\u1ebd nh\u01b0 th\u1ea5y ch\u00ednh h\u1ecd trong t\u1eebng b\u00e0i vi\u1ebft v\u00e0 t\u1eeb \u0111\u00f3 h\u1ecd s\u1ebd mu\u1ed1n chia s\u1ebb v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

6. Th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a doanh nghi\u1ec7p nh\u01b0 Intuit<\/b><\/h3>\n

Intuit l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia chuy\u00ean cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1ec1 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh, chi tr\u1ea3 l\u01b0\u01a1ng c\u0169ng nh\u01b0 t\u00ednh thu\u1ebf cho c\u00e1 nh\u00e2n, doanh nghi\u1ec7p<\/span>. \u0110\u00e2y l\u00e0 m\u1ed9t trong s\u1ed1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c vinh danh trong top 100 doanh nghi\u1ec7p c\u00f3 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t nh\u1ea5t. Kh\u00f4ng ch\u1ec9 mang l\u1ea1i cho ng\u01b0\u1eddi theo d\u00f5i nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, Intuit c\u00f2n \u0111em \u0111\u1ebfn phong c\u00e1ch s\u1ed1ng v\u00e0 l\u1eddi khuy\u00ean cho nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"\"<\/p>\n

Tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh vi\u00ean n\u1ed5i tr\u1ed9i l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p. B\u1ea1n c\u1ea7n tuy\u1ec3n \u0111\u01b0\u1ee3c nh\u1eefng c\u1ed9ng s\u1ef1 kh\u00f4ng ch\u1ec9 ho\u00e0n th\u00e0nh t\u1ed1t c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c giao m\u00e0 c\u00f2n h\u00f2a nh\u1eadp v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p. Intuit s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p th\u00f4ng tin \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a h\u1ecd.<\/span><\/p>\n

Khi b\u1ea1n kinh doanh, \u0111i\u1ec1u m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m nh\u1ea5t \u0111\u00f3 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00ecm nh\u1eefng \u0111\u1ed3ng \u0111\u1ed9i s\u00e1t c\u00e1nh, h\u00e3y h\u1ecdc h\u1ecfi nh\u1eefng m\u1eb9o sau:\u00a0<\/span><\/p>\n

– L\u00e0m vi\u1ec7c v\u1edbi b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 ho\u1eb7c nh\u00e2n vi\u00ean nh\u00e2n s\u1ef1 \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng c\u00e1 nh\u00e2n ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/span><\/p>\n

– Tr\u00f2 chuy\u1ec7n, ph\u1ecfng v\u1ea5n \u0111\u1ed3ng nghi\u1ec7p, nh\u00e2n vi\u00ean v\u1ec1 m\u01a1 \u01b0\u1edbc, mong mu\u1ed1n v\u00e0 th\u00f3i quen \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng m\u1ea3ng m\u00e0u kh\u00e1c nhau cho doanh nghi\u1ec7p.<\/span><\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng b\u1ea5t k\u1ef3 b\u00e0i h\u1ecdc n\u00e0o t\u1eeb nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing online c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u00e0o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, t\u00f9y theo gi\u00e1 tr\u1ecb v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 \u201cpha ch\u1ebf\u201d c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p. H\u00e3y chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing online n\u00e0o ph\u00f9 h\u1ee3p v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n nh\u00e9.<\/span><\/p>\n

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