{"id":4993,"date":"2019-09-28T10:24:19","date_gmt":"2019-09-28T03:24:19","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=4993"},"modified":"2019-11-02T08:17:28","modified_gmt":"2019-11-02T01:17:28","slug":"quy-trinh-trong-dam-phan-tich-hop-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/quy-trinh-trong-dam-phan-tich-hop-doanh-nghiep\/","title":{"rendered":"Quy tr\u00ecnh trong \u0111\u00e0m ph\u00e1n t\u00edch h\u1ee3p doanh nghi\u1ec7p"},"content":{"rendered":"

\u0110\u00e0m ph\u00e1n t\u00edch h\u1ee3p c\u00f3 m\u1ee5c \u0111\u00edch t\u1ed1i \u01b0u ho\u00e1 l\u1ee3i \u00edch chung c\u1ee7a doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0m ph\u00e1n t\u00edch h\u1ee3p ph\u00f9 h\u1ee3p nh\u1ea5t kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a tho\u1ea3 thu\u1eadn m\u00e0 \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u1ec1n m\u00f3ng thu\u1eadn l\u1ee3i cho c\u00e1c s\u1ef1 h\u1ee3p t\u00e1c ti\u1ebfp theo.<\/b><\/p>\n

Theo ti\u1ebfn s\u0129 Edward C. Tomlinson, \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u0111a ho\u00e1 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecfa thu\u1eadn, qu\u00e1 tr\u00ecnh \u0111\u00e0m ph\u00e1n th\u01b0\u01a1ng l\u01b0\u1ee3ng trong kinh doanh c\u1ea7n tu\u00e2n th\u1ee7 theo 5 giai \u0111o\u1ea1n. H\u00e3y c\u00f9ng Amber Online Education t\u00ecm hi\u1ec3u v\u1ec1 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n trong quy tr\u00ecnh \u0111\u00e0m ph\u00e1n kinh doanh v\u1edbi b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n

B\u01b0\u1edbc 1: Chu\u1ea9n b\u1ecb<\/b><\/h3>\n

Doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00e2u chu\u1ea9n b\u1ecb l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Kh\u00e2u chu\u1ea9n b\u1ecb bao g\u1ed3m:<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch<\/i><\/strong><\/p>\n

M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a \u0111\u00e0m ph\u00e1n, th\u01b0\u01a1ng l\u01b0\u1ee3ng l\u00e0 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng th\u1ecfa thu\u1eadn mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p bao g\u1ed3m nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 c\u00e1c m\u1ed1i quan t\u00e2m. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 nhu c\u1ea7u c\u1ee7a \u0111\u00e0m ph\u00e1n gi\u00fap doanh nghi\u1ec7p v\u00e0 \u0111\u1ed1i t\u00e1c tr\u00e1nh \u0111\u01b0\u1ee3c vi\u1ec7c \u0111\u00e0m ph\u00e1n kh\u00f4ng m\u1ee5c \u0111\u00edch v\u00e0 kh\u00f4ng \u0111\u00e1p \u1ee9ng mong mu\u1ed1n, nhu c\u1ea7u c\u1ee7a hai b\u00ean. Do \u0111\u00f3, vi\u1ec7c n\u00eau r\u00f5 mong mu\u1ed1n c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u00e0m ph\u00e1n l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng \u00e1n thay th\u1ebf ph\u00f9 h\u1ee3p<\/i><\/strong><\/p>\n

Trong tr\u01b0\u1eddng h\u1ee3p cu\u1ed9c \u0111\u00e0m ph\u00e1n th\u1ea5t b\u1ea1i, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ee3i \u00edch. Trong s\u1ed1 \u0111\u00f3, nh\u00e0 \u0111\u00e0m ph\u00e1n n\u00ean x\u00e1c \u0111\u1ecbnh v\u00e0 x\u1ebfp h\u1ea1ng nh\u1eefng gi\u1ea3i ph\u00e1p xem \u0111\u00e2u l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 thay th\u1ebf.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ea5n \u0111\u1ec1<\/i><\/strong><\/p>\n

Nh\u00e0 \u0111\u00e0m ph\u00e1n c\u1ea7n x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00ecnh \u0111ang thi\u1ebfu s\u00f3t hay ch\u01b0a ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft trong qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng l\u01b0\u1ee3ng. V\u00ed d\u1ee5: gi\u00e1 b\u00e1n, s\u1ed1 ti\u1ec1n \u0111\u1eb7t c\u1ecdc,…<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111i\u1ec3m gi\u1edbi h\u1ea1n<\/i><\/strong><\/p>\n

Nh\u00e0 \u0111\u00e0m ph\u00e1n c\u1ea7n \u0111\u1eb7t ra m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng l\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n

T\u00ecm hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u00e1c<\/i><\/strong><\/p>\n

B\u01b0\u1edbc n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng \u0111\u00e0m ph\u00e1n v\u1edbi \u0111\u1ed1i t\u00e1c tr\u01b0\u1edbc \u0111\u00f3, t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c h\u1ecdp s\u01a1 b\u1ed9 \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin tr\u01b0\u1edbc khi \u0111\u00e0m ph\u00e1n. D\u00f9 \u00edt hay nhi\u1ec1u th\u00f4ng tin, vi\u1ec7c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c \u0111\u00e0m ph\u00e1n.<\/span><\/p>\n

B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c<\/b><\/h3>\n

Khi b\u1eaft \u0111\u1ea7u tham gia v\u00e0o m\u1ed9t cu\u1ed9c \u0111\u00e0m ph\u00e1n, b\u1ea1n s\u1ebd c\u1ea7n d\u00e0nh th\u1eddi gian v\u00e0 n\u1ed7 l\u1ef1c cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed1i t\u00e1c. Vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c l\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng \u0111\u1ec3 chia s\u1ebb m\u1ed9t c\u00e1ch c\u00f4ng khai v\u00e0 ch\u00ednh x\u00e1c c\u00e1c th\u00f4ng tin v\u1ec1 l\u1ee3i \u00edch v\u00e0 \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"\"<\/p>\n

M\u1ed9t nh\u00e0 \u0111\u00e0m ph\u00e1n gi\u1ecfi l\u00e0 ng\u01b0\u1eddi c\u00e2n b\u1eb1ng \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p m\u00ecnh khi v\u1eabn quan t\u00e2m \u0111\u1ebfn m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u01b0\u1edbc 3: Trao \u0111\u1ed5i th\u00f4ng tin<\/b><\/h3>\n

Th\u00f4ng qua b\u01b0\u1edbc n\u00e0y, hai b\u00ean \u0111\u1ed1i t\u00e1c s\u1ebd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i chia s\u1ebb th\u00f4ng tin v\u1edbi nhau v\u1ec1 l\u1ee3i \u00edch chung v\u00e0 c\u0169ng nh\u01b0 v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111ang \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean tr\u00ean trong th\u1ee9 t\u1ef1 \u01b0u ti\u00ean. Qua vi\u1ec7c trao \u0111\u1ed5i th\u00f4ng tin, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 kh\u00e1c bi\u1ec7t gi\u1eefa hai b\u00ean.<\/span><\/p>\n

\u0110\u00e0m ph\u00e1n t\u00edch h\u1ee3p h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ea3 hai b\u00ean \u0111\u1ec1u c\u00f3 l\u1ee3i \u00edch v\u00e0 kh\u00f4ng b\u00ean n\u00e0o b\u1ecb m\u1ea5t quy\u1ec1n l\u1ee3i trong l\u00fac h\u1ee3p \u0111\u1ed3ng c\u00f2n gi\u00e1 tr\u1ecb. V\u00ec th\u1ebf, \u0111\u1ec3 h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng, c\u1ea3 hai b\u00ean s\u1ebd cam k\u1ebft th\u1ef1c hi\u1ec7n v\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 trong su\u1ed1t th\u1eddi h\u1ea1n h\u1ee3p \u0111\u1ed3ng.<\/span><\/p>\n

\u0110\u1ec3 kh\u1ea3 n\u0103ng \u0111\u1ea1t tho\u1ea3 thu\u1eadn cao nh\u1ea5t, c\u00e1c nh\u00e0 \u0111\u00e0m ph\u00e1n c\u1ea7n \u0111\u1eb7t ra nh\u1eefng quy t\u1eafc c\u01a1 b\u1ea3n, nh\u01b0 vi\u1ec7c l\u1ecbch s\u1ef1 v\u00e0 t\u00f4n tr\u1ecdng l\u1eabn nhau. Khi cu\u1ed9c \u0111\u00e0m \u0111\u00e0m ph\u00e1n ti\u1ebfp t\u1ee5c, c\u1ea3 hai b\u00ean c\u1ea7n b\u00e0y t\u1ecf m\u1ed1i quan t\u00e2m c\u0169ng nh\u01b0 nh\u1eefng \u01b0u ti\u00ean \u0111\u1eb7t bi\u1ec7t c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a \u0111\u00e0m ph\u00e1n kh\u00f4ng ph\u1ea3i ch\u1ec9 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 \u0111i\u1ec1u kho\u1ea3n kinh t\u1ebf nh\u1ea5t \u0111\u1ecbnh m\u00e0 l\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng l\u1ee3i \u00edch chung c\u01a1 b\u1ea3n. N\u1ebfu c\u00e1c b\u00ean kh\u00f4ng n\u00eau r\u00f5 nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a doanh nghi\u1ec7p m\u00ecnh l\u00e0 g\u00ec, tho\u1ea3 thu\u1eadn cu\u1ed1i c\u00f9ng s\u1ebd kh\u00f4ng th\u1ec3 \u0111i \u0111\u1ebfn \u0111\u01b0\u1ee3c nh\u1eefng k\u1ef3 v\u1ecdng nh\u01b0 doanh nghi\u1ec7p mong \u0111\u1ee3i.<\/span><\/p>\n

B\u01b0\u1edbc 4: \u0110\u01b0a ra c\u00e1c l\u1ef1a ch\u1ecdn<\/b><\/h3>\n

\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t th\u1ecfa thu\u1eadn thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch t\u1ed1i \u0111a, c\u00e1c nh\u00e0 \u0111\u00e0m ph\u00e1n n\u00ean chia m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh th\u00e0nh c\u00e1c g\u00f3i \u0111i\u1ec1u kho\u1ea3n kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ed1i t\u00e1c c\u00e0ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n.<\/span><\/p>\n

B\u01b0\u1edbc 5: \u0110\u1ea1t th\u1ecfa thu\u1eadn chung<\/b><\/h3>\n

C\u00e1c nh\u00e0 \u0111\u00e0m ph\u00e1n n\u00ean ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n. \u0110\u00e1nh gi\u00e1 ph\u01b0\u01a1ng \u00e1n kh\u1ea3 thi n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed kh\u00e1ch quan m\u00e0 hai b\u00ean th\u1ecfa thu\u1eadn. Ph\u01b0\u01a1ng \u00e1n \u0111\u1ea1t nhi\u1ec1u ti\u00eau ch\u00ed nh\u1ea5t s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t cho hai b\u00ean \u0111\u00e0m ph\u00e1n.<\/span><\/p>\n

V\u1edbi 5 quy tr\u00ecnh \u0111\u00e0m ph\u00e1n then ch\u1ed1t quan tr\u1ecdng, \u0111\u00e0m ph\u00e1n t\u00edch h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a ho\u00e1 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau \u0111\u1ec1 ra, c\u00f3 hi\u1ec7u l\u1ef1c trong th\u1eddi gian l\u00e2u d\u00e0i v\u00e0 d\u1eabn \u0111\u1ebfn c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n ti\u1ebfp theo.<\/span><\/p>\n

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