{"id":7051,"date":"2019-12-24T00:20:29","date_gmt":"2019-12-23T17:20:29","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=7051"},"modified":"2019-12-31T13:59:31","modified_gmt":"2019-12-31T06:59:31","slug":"xu-huong-truyen-thong-noi-bo","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/xu-huong-truyen-thong-noi-bo\/","title":{"rendered":"Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nhi\u1ec1u nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"
Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng, th\u00f4ng b\u00e1o truy\u1ec1n t\u1ea3i t\u1eeb c\u1ea5p l\u00e3nh \u0111\u1ea1o xu\u1ed1ng d\u01b0\u1edbi nh\u00e2n vi\u00ean. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u00e0m sao cho th\u00f4ng su\u1ed1t t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi, t\u1eeb trong ra ngo\u00e0i.\u00a0<\/span><\/div>\n
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Xu h\u01b0\u1edbng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 kh\u00f4ng c\u1ea7n qu\u00e1 kh\u00e1c l\u1ea1 hay \u0111\u1eb7c bi\u1ec7t v\u01b0\u1ee3t tr\u1ed9i. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng \u0111\u00f3 ra sao v\u00e0o ch\u00ednh doanh nghi\u1ec7p m\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p, nh\u00e2n vi\u00ean kh\u00f4ng nh\u00e0m ch\u00e1n. C\u00f9ng Amber t\u00ecm hi\u1ec3u ngay b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p b\u1ea1n nh\u00e9!<\/span><\/div>\n
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1. Gia t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho nh\u00e2n vi\u00ean<\/h2>\n
Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 nh\u00e0m ch\u00e1n do \u0111\u00e2u? Doanh nghi\u1ec7p \u0111\u00e3 th\u1ef1c s\u1ef1 coi nh\u00e2n vi\u00ean nh\u01b0 m\u1ed9t kh\u00e1ch h\u00e0ng n\u1ed9i b\u1ed9 m\u1ee5c ti\u00eau? Doanh nghi\u1ec7p c\u00f3 th\u1ef1c s\u1ef1 mu\u1ed1n \u201cb\u00e1n\u201d th\u00f4ng tin truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 cho nh\u00e2n vi\u00ean?<\/span><\/div>\n
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\"Xu<\/div>\n
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Mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n l\u1ea5y nh\u00e2n vi\u00ean l\u00e0m tr\u1ecdng t\u00e2m v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng song h\u00e0nh v\u1edbi k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a doanh nghi\u1ec7p. Trong m\u1ed9t kh\u1ea3o s\u00e1t n\u0103m 2019 do Deloitte th\u1ef1c hi\u1ec7n, 80% c\u00e1c CEO \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean l\u00e0 quan tr\u1ecdng, song ch\u1ec9 22% tin t\u1eb1ng c\u00f4ng ty c\u1ee7a h\u1ecd r\u1ea5t xu\u1ea5t s\u1eafc trong vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t cho nh\u00e2n vi\u00ean.<\/span><\/div>\n
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Thay v\u00ec vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng b\u00e1o theo ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng t\u1edbi nh\u00e2n vi\u00ean, Doanh nghi\u1ec7p c\u1ea7n gia t\u0103ng s\u1ef1 tr\u1ea3i nghi\u1ec7m b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0: x\u00e2y d\u1ef1ng th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n, tr\u00f2 ch\u01a1i, t\u01b0\u01a1ng t\u00e1c,… H\u00e3y bi\u1ebfn d\u00f2ng ch\u1eef th\u00f4ng b\u00e1o kh\u00f4 khan th\u00e0nh ng\u00f4n t\u1eeb bi\u1ebft n\u00f3i \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u1ec1 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, v\u0103n h\u00f3a,… c\u1ee7a ch\u00ednh doanh nghi\u1ec7p b\u1ea1n t\u1edbi nh\u00e2n vi\u00ean.<\/span><\/div>\n
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\u0110\u1eebng \u0111\u1ec3 nh\u00e2n vi\u00ean r\u1eddi b\u1ecf c\u00f4ng vi\u1ec7c ch\u1ec9 v\u00ec thi\u1ebfu s\u1ef1 tr\u1ea3i nghi\u1ec7m, \u0111\u1ee9ng tr\u00ean ph\u01b0\u01a1ng di\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean th\u1eed t\u1ea1o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i v\u00e0 thay \u0111\u1ed5i ngay ch\u00ednh doanh nghi\u1ec7p b\u1ea1n. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 thi ho\u1eb7c ph\u1ecfng v\u1ea5n v\u00e0o v\u1ecb tr\u00ed h\u1ecd mong mu\u1ed1n kh\u00e1c nhau trong doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u00f4ng vi\u1ec7c m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 th\u1ee9c. \u0110i\u1ec3n h\u00ecnh nh\u01b0 Google: M\u1ed7i n\u0103m c\u00f4ng ty s\u1ebd cho nh\u00e2n vi\u00ean m\u1ed9t th\u00e1ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 theo \u0111u\u1ed5i c\u00f4ng vi\u1ec7c, d\u1ef1 \u00e1n m\u00ecnh y\u00eau th\u00edch t\u1ea1i c\u00e1c ph\u00f2ng ban kh\u00e1c nhau. V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 v\u1eady, nh\u00e2n vi\u00ean t\u1ea1i Google s\u1ebd c\u00f3 s\u1ef1 tr\u1ea3i nghi\u1ec7m m\u1edbi \u0111\u1ec3 kh\u00e1m ra th\u00eam n\u0103ng l\u1ef1c ti\u1ec1m \u1ea9n trong ch\u00ednh h\u1ecd.<\/span><\/div>\n

2. T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u v\u1edbi nh\u00e2n vi\u00ean<\/h2>\n
Thay v\u00ec doanh nghi\u1ec7p t\u1ef1 x\u00e2y d\u1ef1ng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng theo c\u00e1ch nh\u00ecn c\u1ee7a m\u00ecnh, hay l\u1ef1a ch\u1ecdn x\u00e2y d\u1ef1ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 theo chi\u1ec1u ngang, k\u00eau g\u1ecdi nh\u00e2n vi\u00ean tham gia \u0111\u00f3ng g\u00f3p v\u00e0 l\u00ean \u00fd t\u01b0\u1edfng chi ti\u1ebft. \u0110\u1eebng ng\u00f3 l\u01a1 b\u1ea5t k\u00ec \u00fd t\u01b0\u1edfng n\u00e0o t\u1eeb nh\u00e2n vi\u00ean n\u1ebfu kh\u00f4ng mu\u1ed1n b\u1ecf s\u00f3t b\u1ea5t k\u1ef3 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n n\u00e0o cho doanh nghi\u1ec7p.<\/span><\/div>\n
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\"Xu<\/div>\n
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Nh\u00e2n vi\u00ean l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a ch\u00ednh doanh nghi\u1ec7p, c\u00e1c chuy\u00ean gia truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ea7n t\u00edch c\u1ef1c l\u1eafng nghe, khai th\u00e1c s\u00e2u h\u01a1n ti\u1ec1m n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch:\u00a0<\/span><\/div>\n
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