{"id":8105,"date":"2020-01-09T18:19:22","date_gmt":"2020-01-09T11:19:22","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=8105"},"modified":"2020-01-09T18:19:22","modified_gmt":"2020-01-09T11:19:22","slug":"truyen-thong-noi-bo-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/truyen-thong-noi-bo-doanh-nghiep\/","title":{"rendered":"C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo Gabe Zichermann: \u201cTr\u00f2 ch\u01a1i l\u00e0 l\u1ef1c l\u01b0\u1ee3ng duy nh\u1ea5t \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong v\u0169 tr\u1ee5 m\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng ch\u1ed1ng l\u1ea1i l\u1ee3i \u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, theo m\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 n\u1eafm b\u1eaft, m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng b\u1ea5t k\u1ef3 v\u0169 l\u1ef1c\u201d.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c \u0111\u00edch bi\u1ebfn vi\u1ec7c h\u1ecdc tr\u1edf l\u00ean vui v\u1ebb, t\u1ef1 nguy\u1ec7n v\u00e0 \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t, ph\u01b0\u01a1ng ph\u00e1p Gamification \u0111ang d\u1ea7n tr\u1edf th\u00e0nh xu th\u1ebf \u0111\u00e1ng ch\u00fa \u00fd trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/div>\n<h2 style=\"text-align: justify;\">1. T\u1ed5ng quan v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p Gamification<\/h2>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p Gamification l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn trong \u0111\u00f3 c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 nguy\u00ean t\u1eafc tr\u00f2 ch\u01a1i \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u1ea1o ra tr\u1ea3i nghi\u1ec7m h\u1ecdc t\u1eadp hi\u1ec7u qu\u1ea3 v\u00e0 h\u1ea5p d\u1eabn h\u01a1n. Gamification \u1ee9ng d\u1ee5ng <\/span><span style=\"font-weight: 400;\">c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a Game nh\u01b0 k\u1ef9 thu\u1eadt, c\u00e1ch th\u1ee9c, lu\u1eadt ch\u01a1i v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c\u2026v\u00e0o m\u1ed9t ho\u1ea1t \u0111\u1ed9ng \u0111\u00e0o t\u1ea1o b\u1ea5t k\u1ef3 v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o \u0111\u1ed9ng l\u1ef1c &amp; h\u1ee9ng th\u00fa cho ng\u01b0\u1eddi h\u1ecdc, thay \u0111\u1ed5i nh\u1eadn th\u1ee9c v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ch\u1ee7 \u0111\u1ed9ng tham gia t\u00edch c\u1ef1c h\u01a1n v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 trong t\u01b0\u01a1ng lai. M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Gamification ph\u1ed5 bi\u1ebfn nh\u01b0: H\u1ec7 th\u1ed1ng huy hi\u1ec7u, b\u1ea3ng x\u1ebfp h\u1ea1ng, \u2026<\/span><\/div>\n<div><\/div>\n<div><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8106 aligncenter\" src=\"https:\/\/amberacademy.vn\/wp-content\/uploads\/2020\/01\/27.jpg\" alt=\"truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification\" width=\"500\" height=\"384\" srcset=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/27.jpg 500w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/27-200x154.jpg 200w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/27-400x307.jpg 400w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gamification \u0111\u1eb7t c\u1ea3m h\u1ee9ng c\u1ee7a nh\u00e2n vi\u00ean l\u00ean tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. V\u1ec1 b\u1ea3n ch\u1ea5t, ph\u01b0\u01a1ng ph\u00e1p gamification ch\u00ednh l\u00e0 l\u1ed1i thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 t\u1eadp trung v\u00e0o con ng\u01b0\u1eddi (Human-focused design) thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c t\u00ednh n\u0103ng (Function-focused design) nh\u1eb1m t\u1eadn d\u1ee5ng t\u1ed1i \u01b0u s\u1ef1 ph\u1ea5n kh\u00edch c\u1ee7a nh\u00e2n vi\u00ean khi \u0111\u01b0\u1ee3c tham gia \u0111\u00e0o t\u1ea1o v\u1ec1 v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p.<\/span><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification cho qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y \u0111\u1ed9ng l\u1ef1c c\u0169ng nh\u01b0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi h\u1ecdc:<\/span><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi h\u1ecdc y\u00eau th\u00edch Gamification v\u00ec ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ea1o ra y\u1ebfu t\u1ed1 gi\u1ea3i tr\u00ed trong vi\u1ec7c h\u1ecdc t\u1eadp ki\u1ebfn th\u1ee9c \u0111\u00e0o t\u1ea1o nghi\u00eam t\u00fac<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p nh\u1eadn th\u1ea5y gi\u00e1 tr\u1ecb trong vi\u1ec7c s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification cho vi\u1ec7c h\u1ecdc ch\u1eafc, \u1ee9ng d\u1ee5ng trong c\u00f4ng vi\u1ec7c, th\u1ef1c h\u00e0nh v\u00e0 th\u00fac \u0111\u1ea9y thay \u0111\u1ed5i h\u00e0nh vi c\u1ea7n thi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1ea1o ra v\u0103n h\u00f3a c\u1ea1nh tranh l\u00e0nh m\u1ea1nh gi\u1eefa nh\u00e2n vi\u00ean, khuy\u1ebfn kh\u00edch v\u00e0 x\u00e2y d\u1ef1ng nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7n nay<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gamification n\u00e2ng cao hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c \u0111\u1ebfn 22% v\u00e0 t\u0103ng m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u1edbi doanh nghi\u1ec7p \u0111\u1ebfn 37%<\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u1eafc h\u1eb3n, Doanh nghi\u1ec7p \u0111\u00e3 hi\u1ec3u r\u00f5 l\u1ee3i \u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Gamification mang l\u1ea1i. Nh\u01b0ng vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification v\u00e0o c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ea7n th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111em v\u1ec1 hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t?\u00a0\u00a0\u00a0<\/span><\/div>\n<h2 style=\"text-align: justify;\">2. H\u01b0\u1edbng d\u1eabn c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 qua ph\u01b0\u01a1ng ph\u00e1p Gamification<\/h2>\n<h3 style=\"text-align: justify;\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u1ee9ng d\u1ee5ng Gamification<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8108 aligncenter\" src=\"https:\/\/amberacademy.vn\/wp-content\/uploads\/2020\/01\/28.jpg\" alt=\"truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification\" width=\"626\" height=\"340\" srcset=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/28.jpg 626w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/28-200x109.jpg 200w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/28-400x217.jpg 400w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/28-600x326.jpg 600w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/28-20x11.jpg 20w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u0110\u1ec3 vi\u1ec7c \u1ee9ng d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification v\u00e0o ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9, Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau \u1ee9ng d\u1ee5ng Gamification c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng? Theo \u0111\u00f3, c\u00e1c m\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng nh\u01b0:<\/span><\/div>\n<div style=\"text-align: justify;\">\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification nh\u1eb1m t\u1ea1o \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 nh\u00e2n vi\u00ean tham gia v\u00e0o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">T\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh truy\u1ec1n th\u00f4ng t\u1eeb c\u1ed9ng \u0111\u1ed3ng nh\u00e2n vi\u00ean v\u00e0 m\u1ea1ng l\u01b0\u1edbi quan h\u1ec7 c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u0111i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u00e1c \u0111\u1ed9ng t\u1edbi vi\u1ec7c truy\u1ec1n th\u00f4ng v\u0103n h\u00f3a t\u1ed1t \u0111\u1eb9p c\u1ee7a Doanh nghi\u1ec7p t\u1edbi c\u00f4ng ch\u00fang<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 x\u1ebfp h\u1ea1ng v\u00e0 trao th\u01b0\u1edfng<\/span><\/li>\n<\/ul>\n<\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, ph\u01b0\u01a1ng ph\u00e1p Gamification cho ph\u00e9p doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 n\u1ed9i dung d\u00e0i h\u1ea1n, t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng khuy\u1ebfn kh\u00edch h\u1ea5p d\u1eabn v\u00e0 nu\u00f4i d\u01b0\u1ee1ng c\u1ed9ng \u0111\u1ed3ng nh\u00e2n vi\u00ean b\u1eb1ng nh\u1eefng ph\u1ea7n th\u01b0\u1edfng x\u1ee9ng \u0111\u00e1ng v\u1edbi n\u1ed7 l\u1ef1c c\u1ed1ng hi\u1ebfn cho Doanh nghi\u1ec7p.<\/span><\/div>\n<h3 style=\"text-align: justify;\">B\u01b0\u1edbc 2: \u00c1p d\u1ee5ng y\u1ebfu t\u1ed1 game v\u00e0o c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 trong Doanh nghi\u1ec7p<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8110 aligncenter\" src=\"https:\/\/amberacademy.vn\/wp-content\/uploads\/2020\/01\/26.jpg\" alt=\"truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification\" width=\"640\" height=\"339\" srcset=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/26.jpg 640w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/26-200x106.jpg 200w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/26-400x212.jpg 400w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/26-600x318.jpg 600w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/26-20x11.jpg 20w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Theo Gabe Zichermann: \u201cTr\u00f2 ch\u01a1i l\u00e0 l\u1ef1c l\u01b0\u1ee3ng duy nh\u1ea5t \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong v\u0169 tr\u1ee5 m\u00e0 c\u00f3 th\u1ec3 khi\u1ebfn con ng\u01b0\u1eddi h\u00e0nh \u0111\u1ed9ng ch\u1ed1ng l\u1ea1i l\u1ee3i \u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd, theo m\u1ed9t c\u00e1ch c\u00f3 th\u1ec3 n\u1eafm b\u1eaft, m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng b\u1ea5t k\u1ef3 v\u0169 l\u1ef1c\u201d.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">M\u1ee5c \u0111\u00edch c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p Gamification nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, thay \u0111\u1ed5i h\u00e0nh vi c\u0169ng nh\u01b0 k\u00edch th\u00edch s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ed5i m\u1edbi t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u00e1c. H\u00e3y th\u1eed h\u1ecfi m\u1ed9t nh\u00e2n vi\u00ean b\u1ea5t k\u1ef3 v\u1ec1 2 \u0111i\u1ec1u t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho h\u1ecd, ch\u1eafc ch\u1eafn c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c s\u1ebd l\u00e0 s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 ph\u1ea7n th\u01b0\u1edfng. V\u00e0 kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ch\u00fang ta n\u00f3i nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean c\u1ea7n tr\u1edf th\u00e0nh m\u1ed9 ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o nh\u1eb1m m\u1ee5c \u0111\u00edch c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c k\u1ebft h\u1ee3p ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 v\u1edbi c\u01a1 ch\u1ebf khuy\u1ebfn kh\u00edch, tr\u00f2 ch\u01a1i s\u1ebd t\u1ea1o ra s\u1ef1 g\u1eafn b\u00f3 l\u00e2u d\u00e0i t\u1eeb nh\u00e2n vi\u00ean, th\u00fac \u0111\u1ea9y h\u1ecd ch\u1ee7 \u0111\u1ed9ng tham gia v\u1edbi s\u1ef1 h\u1ee9ng kh\u1edfi v\u00e0 t\u1ea7n su\u1ea5t \u0111\u1ec1u \u0111\u1eb7n.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 t\u00ednh \u0111i\u1ec3m h\u1ecdc t\u1eadp c\u1ee7a nh\u00e2n vi\u00ean. Ngo\u00e0i ra, b\u1ea3ng th\u00e0nh t\u00edch s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m th\u1ec3 hi\u1ec7n v\u00e0 c\u1eadp nh\u1eadt th\u1ee9 h\u1ea1ng gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean, k\u00edch th\u00edch t\u00ednh c\u1ea1nh tranh gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean trong Doanh nghi\u1ec7p. Nh\u00e2n vi\u00ean h\u1ecdc t\u1eadp v\u00e0 ki\u1ec3m tra \u0111\u00fang c\u00e0ng nhi\u1ec1u, c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111i\u1ec3m v\u00e0 t\u0103ng th\u1ee9 h\u1ea1ng tr\u00ean b\u1ea3ng th\u00e0nh t\u00edch.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p Gamification kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 \u0111i\u1ec3m, danh hi\u1ec7u h\u00e2y vi\u1ec7c duy tr\u00ec b\u1ea3ng x\u1ebfp h\u1ea1ng. Khi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 song song v\u1edbi c\u00e1c nguy\u00ean t\u1eafc ti\u1ebfp thu l\u1eb7p l\u1ea1i c\u00f3 khoa h\u1ecdc, Gamification c\u00f3 th\u1ec3 \u0111em l\u1ea1i s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi theo mong mu\u1ed1n hi\u1ec7u qu\u1ea3, \u0111em l\u1ea1i c\u00e1ch nh\u00ecn kh\u00e1c v\u1ec1 qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o t\u1ea1i m\u1ed9t doanh nghi\u1ec7p.<\/span><\/div>\n<h3 style=\"text-align: justify;\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u trao th\u01b0\u1edfng h\u1ea5p d\u1eabn cho nh\u00e2n vi\u00ean<\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8112 aligncenter\" src=\"https:\/\/amberacademy.vn\/wp-content\/uploads\/2020\/01\/29-1.jpg\" alt=\"truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification\" width=\"626\" height=\"417\" srcset=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/29-1.jpg 626w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/29-1-200x133.jpg 200w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/29-1-400x266.jpg 400w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/29-1-600x400.jpg 600w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/29-1-20x13.jpg 20w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ph\u1ea7n th\u01b0\u1edfng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification b\u1ea5t k\u1ef3.Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n lu\u00f4n mu\u1ed1n \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 khen th\u01b0\u1edfng khi ho\u00e0n th\u00e0nh t\u1ed1t nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao, vi\u1ec7c trao th\u01b0\u1edfng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng m\u00e0 h\u1ecd t\u1ea1o ra s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng cho c\u1ed9ng \u0111\u1ed3ng nh\u00e2n vi\u00ean, g\u1eafn k\u1ebft h\u1ecd t\u1ed1t h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u00f4ng n\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">\u00a0Vi\u1ec7c khen th\u01b0\u1edfng nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i th\u1eadt ho\u00e0nh tr\u00e1ng ho\u1eb7c qu\u00e1 t\u1ed1n k\u00e9m. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, ph\u1ea7n th\u01b0\u1edfng nh\u1ecf c\u00f3 khi l\u1ea1i c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n v\u00ec ch\u00fang c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c trao th\u01b0\u1eddng xuy\u00ean h\u01a1n v\u00e0 t\u1ea7n su\u1ea5t \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u00f4ng nh\u1eadn v\u00e0 khen th\u01b0\u1edfng nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ph\u01b0\u01a1ng ph\u00e1p <\/span><span style=\"font-weight: 400;\">Gamification gi\u00fap cho vi\u1ec7c truy\u1ec1n t\u1ea3i c\u00e1c quy \u0111\u1ecbnh, quy tr\u00ecnh, y\u00eau c\u1ea7u v\u0103n h\u00f3a,&#8230; \u0111\u1ebfn nh\u00e2n vi\u00ean tr\u00ean h\u00ecnh th\u1ee9c \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c Doanh nghi\u1ec7p \u01b0a chu\u1ed9ng \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/span><\/div>\n<div><\/div>\n<div><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-8114 aligncenter\" src=\"https:\/\/amberacademy.vn\/wp-content\/uploads\/2020\/01\/30.jpg\" alt=\"truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification\" width=\"626\" height=\"417\" srcset=\"https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/30.jpg 626w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/30-200x133.jpg 200w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/30-400x266.jpg 400w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/30-600x400.jpg 600w, https:\/\/amber.edu.vn\/wp-content\/uploads\/2020\/01\/30-20x13.jpg 20w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><a href=\"https:\/\/amberacademy.vn\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Amber Online Education<\/span><\/a><span style=\"font-weight: 400;\"> (C\u00f4ng ty Edtech ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c gi\u00e1o d\u1ee5c v\u00e0 \u0111\u00e0o t\u1ea1o) \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification v\u00e0o c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o tuy\u1ebfn v\u00e0 d\u1ecbch v\u1ee5 s\u1ed1 h\u00f3a d\u01b0\u1edbi c\u00e1c h\u00ecnh th\u1ee9c: M\u1ed9t c\u00e2u chuy\u1ec7n\/C\u1ed1t truy\u1ec7n c\u1ee5 th\u1ec3, nh\u1eefng th\u00e1ch th\u1ee9c, c\u00e1c c\u1ea5p \u0111\u1ed9, \u0111\u00e1nh gi\u00e1 t\u1ee9c th\u00ec, \u0111i\u1ec3m s\u1ed1, huy hi\u1ec7u, ph\u1ea7n th\u01b0\u1edfng, nhi\u1ec7m v\u1ee5 c\u00f4ng t\u00e1c, b\u1ea3ng x\u1ebfp h\u1ea1ng nh\u1eb1m h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o trong doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao nh\u1ea5t.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Gamification, c\u00e1c kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o c\u1ee7a Amber \u0111\u1ec1u thi\u1ebft k\u1ebf cho ng\u01b0\u1eddi h\u1ecdc m\u1ed9t l\u1ed9 tr\u00ecnh ho\u00e0n thi\u1ec7n \u0111\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t m\u1ea3ng ki\u1ebfn th\u1ee9c\/k\u1ef9 n\u0103ng qua vi\u1ec7c v\u01b0\u1ee3t qua c\u00e1c m\u1ed1c th\u1eed th\u00e1ch nh\u01b0 ho\u00e0n th\u00e0nh t\u1eebng ch\u01b0\u01a1ng hay t\u1eebng b\u00e0i h\u1ecdc h\u01b0\u1edbng d\u1eabn. M\u1ed7i khi nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t nhi\u1ec7m v\u1ee5 nh\u01b0 xem h\u1ebft video \u0111\u00e0o t\u1ea1o hay l\u00e0m xong b\u00e0i ki\u1ec3m tra\/\u0111\u00e1nh gi\u00e1, h\u1ecd \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u1ed9ng \u0111i\u1ec3m \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1ed9 huy hi\u1ec7u, ch\u00fac m\u1eebng l\u00ean level.,&#8230; Vi\u1ec7c \u0111\u01b0a h\u1ec7 th\u1ed1ng huy hi\u1ec7u, \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0o kh\u00f3a h\u1ecdc \u0111\u00e0o t\u1ea1o \u0111\u00e3 gi\u00fap nh\u00e2n vi\u00ean theo d\u00f5i v\u00e0 nh\u00ecn th\u1ea5y ngay ti\u1ebfn tri\u1ec3n c\u00f9ng th\u00e0nh qu\u1ea3 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ngay l\u1eadp t\u1ee9c, t\u1ea1o h\u1ee9ng th\u00fa trong h\u1ecdc t\u1eadp.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">H\u00e0ng lo\u1ea1t doanh nghi\u1ec7p l\u1edbn nh\u01b0: Honda, Prudential, Masan,.. v\u00e0 c\u00e1c c\u00f4ng ty qu\u1ed1c t\u1ebf \u0111\u00e3 th\u00e0nh c\u00f4ng v\u1edbi gi\u1ea3i ph\u00e1p c\u1ee7a ch\u00fang t\u00f4i. Hy v\u1ecdng r\u1eb1ng trong th\u1eddi gian t\u1edbi, Amber s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f9ng ph\u00e1t tri\u1ec3n ngu\u1ed3n nh\u00e2n l\u1ef1c v\u1eefng m\u1ea1nh.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tr\u1ea3i nghi\u1ec7m h\u1ecdc th\u1eed kh\u00f3a h\u1ecdc c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin <\/span><a href=\"https:\/\/amberacademy.vn\/khoa-hoc\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">T\u1ea0I \u0110\u00c2Y<\/span><\/a><span style=\"font-weight: 400;\"> ho\u1eb7c g\u1ecdi 0833821008 chuy\u00ean vi\u00ean t\u01b0 v\u1ea5n c\u1ee7a ch\u00fang t\u00f4i s\u1ebd h\u1ed7 tr\u1ee3 b\u1ea1n ngay nh\u00e9!<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Theo Gabe Zichermann: \u201cTr\u00f2 ch\u01a1i l\u00e0 l\u1ef1c l\u01b0\u1ee3ng duy nh\u1ea5t [&hellip;]<\/p>","protected":false},"author":15,"featured_media":8106,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2863,3005,3340,3356,3124,3125],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p Gamification<\/title>\n<meta name=\"description\" content=\"M\u1ee5c \u0111\u00edch bi\u1ebfn vi\u1ec7c h\u1ecdc tr\u1edf l\u00ean vui v\u1ebb, t\u1ef1 nguy\u1ec7n, ph\u01b0\u01a1ng ph\u00e1p Gamification tr\u1edf th\u00e0nh xu th\u1ebf \u0111\u00e1ng ch\u00fa \u00fd trong c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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