{"id":9645,"date":"2020-04-18T10:49:52","date_gmt":"2020-04-18T03:49:52","guid":{"rendered":"https:\/\/amberacademy.vn\/?p=9645"},"modified":"2020-04-18T21:25:30","modified_gmt":"2020-04-18T14:25:30","slug":"cach-do-luong-hieu-qua-hoat-dong-dao-tao-online-2","status":"publish","type":"post","link":"https:\/\/amber.edu.vn\/en\/cach-do-luong-hieu-qua-hoat-dong-dao-tao-online-2\/","title":{"rendered":"G\u1ee3i \u00fd cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n 8 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o online (ph\u1ea7n 2)"},"content":{"rendered":"
\u1ede ph\u1ea7n 1, ch\u00fang ta \u0111\u00e3 c\u00f9ng \u0111\u1ebfn v\u1edbi 4 c\u00e1ch \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o online cho doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, Amber Online Education s\u1ebd g\u1eedi b\u1ea1n 4 c\u00e1ch c\u00f2n l\u1ea1i trong tuy\u1ec3n t\u1eadp 8 b\u00ed k\u00edp x\u00e1c \u0111\u1ecbnh \u201cTh\u1ebf n\u00e0o l\u00e0 m\u1ed9t kh\u00f3a h\u1ecdc online ch\u1ea5t l\u01b0\u1ee3ng cho nh\u00e2n s\u1ef1?\u201d<\/span><\/div>\n
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(Xem ph\u1ea7n 1 t\u1ea1i \u0111\u00e2y: G\u1ee3i \u00fd cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n 8 c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o online (ph\u1ea7n 1)<\/a>)<\/span><\/div>\n
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Th\u00fac \u0111\u1ea9y h\u1ecdc t\u1eadp t\u1eadp th\u1ec3, \u0111\u01b0a ng\u01b0\u1eddi h\u1ecdc tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn<\/b><\/h2>\n
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T\u1ea1i sao kh\u00f4ng bi\u1ebfn nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n th\u00e0nh ng\u01b0\u1eddi h\u01b0\u1edbng d\u1eabn b\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch h\u1ecd d\u1ea1y m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 ho\u1eb7c th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m v\u1edbi c\u00e1c nh\u00e2n vi\u00ean kh\u00e1c? Nh\u1edd ho\u1ea1t \u0111\u1ed9ng n\u00e0y, ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0o t\u1ea1o c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u00e0 ch\u00ednh x\u00e1c, b\u1edfi l\u1ebd:\u00a0<\/span><\/div>\n
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Th\u1ee9 nh\u1ea5t, h\u1ecdc v\u00e0 t\u1ef1 h\u1ecdc thu h\u00fat nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n trau d\u1ed3i ki\u1ebfn th\u1ee9c v\u00e0 h\u1ecdc h\u1ecfi l\u1eabn nhau. \u0110i\u1ec1u n\u00e0y khuy\u1ebfn kh\u00edch tinh th\u1ea7n h\u1ee3p t\u00e1c trong c\u00f4ng ty v\u00e0 do \u0111\u00f3 th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi nhau \u0103n \u00fd h\u01a1n.\u00a0<\/span><\/div>\n
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Th\u1ee9 hai, ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh xem nh\u1eefng ng\u01b0\u1eddi tham gia \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn l\u0129nh h\u1ed9i \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n tr\u0103m ki\u1ebfn th\u1ee9c h\u1ecd \u0111\u01b0\u1ee3c h\u1ecdc. \u0110\u1ec3 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi kh\u00e1c, tr\u01b0\u1edbc ti\u00ean h\u1ecd ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y. V\u00e0 n\u1ebfu h\u1ecd l\u00e0m t\u1ed1t vi\u1ec7c gi\u1ea3ng gi\u1ea3i cho ng\u01b0\u1eddi kh\u00e1c th\u00ec b\u1ea1n bi\u1ebft r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111ang th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3, v\u00ec c\u00f3 th\u1ec3 chuy\u1ec3n “th\u00f4ng \u0111i\u1ec7p” m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. H\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch nh\u00e2n vi\u00ean d\u1ea1y cho ng\u01b0\u1eddi kh\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111\u00e3 h\u1ecdc kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ki\u1ec3m tra xem vi\u1ec7c \u0111\u00e0o t\u1ea1o online c\u1ee7a b\u1ea1n c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng, m\u00e0 c\u00f2n gi\u00fap h\u1ecd c\u1ee7ng c\u1ed1 ki\u1ebfn \u200b\u200bth\u1ee9c m\u1edbi.\u00a0<\/span><\/div>\n
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\"\u0111\u00e0o<\/div>\n

Nh\u00ecn nh\u1eadn k\u1ebft qu\u1ea3 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean<\/b><\/h2>\n
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Th\u1ef1c t\u1ebf, nh\u00e2n vi\u00ean l\u00e0 gi\u00e1m kh\u1ea3o c\u00f4ng t\u00e2m nh\u1ea5t, \u0111\u00e1nh gi\u00e1 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e0o t\u1ea1o online c\u1ee7a b\u1ea1n ch\u00ednh x\u00e1c nh\u1ea5t. Nh\u1eadn th\u1ee9c v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi \u0111\u00e0o t\u1ea1o online<\/a> s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, gi\u00fap b\u1ea1n thi\u1ebft l\u1eadp \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh \u0111\u1ec3 s\u1eeda \u0111\u1ed5i v\u00e0 c\u1ea3i thi\u1ec7n.\u00a0<\/span><\/div>\n
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\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh xem kh\u00f3a h\u1ecdc online c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn v\u00e0 h\u1eefu \u00edch v\u1edbi nh\u00e2n vi\u00ean kh\u00f4ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u1ecdc t\u1eadp c\u1ee7a m\u00ecnh l\u00e0m c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1. B\u1eb1ng c\u00e1ch l\u1eadp tr\u00ecnh \u0111\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c trong \u0111\u00e0o t\u1ea1o online, b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u \u0111\u00e1ng gi\u00e1, ch\u1eb3ng h\u1ea1n nh\u01b0 li\u1ec7u kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 tin r\u1eb1ng kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n \u0111\u00e1ng \u0111\u1ec3 h\u1ecd d\u00e0nh th\u1eddi gian kh\u00f4ng? H\u1ecd c\u00f3 mu\u1ed1n gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c hay kh\u00f4ng? Ch\u1ee7 \u0111\u1ec1 h\u1ecd th\u1ea5y th\u00fa v\u1ecb v\u00e0 h\u1eefu \u00edch nh\u1ea5t l\u00e0 g\u00ec? <\/span><\/div>\n
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H\u01a1n n\u1eefa, h\u00e3y th\u1eed ph\u1ecfng v\u1ea5n t\u1eadp trung nh\u00e2n vi\u00ean theo t\u1eebng nh\u00f3m nh\u1ecf. Trong \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd c\u00f3 c\u01a1 h\u1ed9i b\u00e0y t\u1ecf v\u1edbi b\u1ea1n v\u1ec1 c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd v\u1edbi tr\u1ea3i nghi\u1ec7m \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn t\u1ea1i c\u00f4ng ty v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3. C\u00e1c kh\u1ea3o s\u00e1t v\u00e0 ph\u1ecfng v\u1ea5n m\u1ed9t-m\u1ed9t c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o online, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 th\u1eadm ch\u00ed gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c v\u1ec1 c\u00e1ch nh\u00e2n vi\u00ean c\u1ea3m nh\u1eadn kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, li\u1ec7u h\u1ecd c\u00f3 th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb ho\u1ea1t \u0111\u1ed9ng n\u00e0y hay kh\u00f4ng. <\/span><\/div>\n
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S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 ch\u00eca kh\u00f3a trong vi\u1ec7c \u0111i\u1ec1u tra hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. D\u00f9 n\u1ed9i dung t\u1ed1t \u0111\u1ebfn \u0111\u00e2u nh\u01b0ng n\u1ebfu kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a tr\u1ea3i nghi\u1ec7m \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn, h\u1ecd s\u1ebd kh\u00f4ng quan t\u00e2m, tham gia hay th\u00fac \u0111\u1ea9y \u0111\u1ec3 ho\u00e0n to\u00e0n cam k\u1ebft v\u1edbi n\u00f3.\u00a0<\/span><\/div>\n
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\"\u0111\u00e0o<\/div>\n

T\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c h\u1ecdc ph\u00e2n t\u00edch c\u1ee7a \u0111\u00e0o t\u1ea1o online<\/b><\/h2>\n
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Nhi\u1ec1u h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u1ecdc t\u1eadp c\u00f3 c\u00e1c ph\u00e2n t\u00edch t\u00edch h\u1ee3p cung c\u1ea5p cho b\u1ea1n b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 ti\u1ebfn \u0111\u1ed9 h\u1ecdc t\u1eadp c\u1ee7a nh\u00e2n vi\u00ean, t\u1ed1c \u0111\u1ed9 ho\u00e0n th\u00e0nh t\u1eebng m\u00f4-\u0111un v\u00e0 t\u1ea7n su\u1ea5t h\u1ecd \u0111\u0103ng nh\u1eadp v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u1ec3 tham gia h\u1ecdc. T\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00e2n vi\u00ean. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n th\u1ea5y r\u1eb1ng h\u1ea7u h\u1ebft c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111ang m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n \u0111\u1ec3 ti\u1ebfn b\u1ed9 th\u00f4ng qua m\u1ed9t m\u00f4-\u0111un so v\u1edbi d\u1ef1 ki\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i \u0111\u1ed9 kh\u00f3 v\u1ec1 n\u1ed9i dung c\u1ee7a m\u00f4-\u0111un n\u00e0y \u0111\u1ec3 v\u1eeba s\u1ee9c h\u01a1n v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/span><\/div>\n
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\"\u0111\u00e0o<\/div>\n

D\u1ef1a tr\u00ean ch\u1ec9 s\u1ed1 ROI<\/b><\/h2>\n
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Cu\u1ed1i c\u00f9ng, \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e0o t\u1ea1o online c\u1ee7a b\u1ea1n, b\u1ea1n c\u1ea7n \u0111o l\u01b0\u1eddng Return Of Investment (ROI) c\u1ee7a n\u00f3. N\u1ebfu kh\u00f4ng ki\u1ec3m tra Return Of Investment, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd ch\u1eafc ch\u1eafn v\u1ec1 kh\u00f3a \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh th\u00e0nh c\u00f4ng hay \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 kh\u00f4ng. \u0110\u1ec3 t\u00ednh ROI, b\u1ea1n c\u1ea7n \u01b0\u1edbc t\u00ednh chi ph\u00ed, ch\u1eb3ng h\u1ea1n nh\u01b0 chi ph\u00ed thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n cho \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 c\u00e1c l\u1ee3i \u00edch li\u00ean quan \u0111\u1ebfn ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u0103ng n\u0103ng su\u1ea5t, t\u0103ng doanh s\u1ed1, h\u1ea1n ch\u1ebf khi\u1ebfu n\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng, v.v. B\u1eb1ng vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 k\u1ebft qu\u1ea3 so v\u1edbi chi ph\u00ed, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra t\u1ef7 l\u1ec7 chi ph\u00ed tr\u00ean hi\u1ec7u su\u1ea5t, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh li\u1ec7u \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 hay v\u1eabn c\u00f2n nh\u1eefng l\u0129nh v\u1ef1c c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/div>\n
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M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty b\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng 8 c\u00e1ch tr\u00ean \u0111\u00e2y \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a \u0111\u00e0o t\u1ea1o online c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh li\u1ec7u m\u00ecnh c\u00f3 \u0111ang \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p \u0111\u00e0o t\u1ea1o online cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh hay kh\u00f4ng.<\/span><\/div>\n
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(Xem th\u00eam: 5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o tr\u1ef1c tuy\u1ebfn cho doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3<\/a>)<\/div>","protected":false},"excerpt":{"rendered":"

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