About Techcombank
Challenge
One of the training programs offered by Techcombank is the course “Customer Demand Management Training”. The core objective of this training course is to change the mindset of the bank’s senior staff on customer needs management, along with all employees of the PRM department, aged from 25 to 25. to 35.
For learners to remember knowledge is not difficult, but how to help them master a skill at work is not easy. Especially to change their mindset after just a 90-minute training program is a real challenge for the content designer. Besides, how to increase interest and stimulate learning motivation are also things that Techcombank is concerned about.
A project that requires such high quality but requires a deadline of only 3 weeks, is really a difficult problem for any production team.
How to design the content to change the mindset of the audience about customer needs management, and how to complete the project on schedule while ensuring quality? Let’s see how AMBER helps clients overcome these two challenges.
Solutions from AMBER
Transforming minds with the art of storytelling
The “customer-centric” strategy requires Techcombank’s employees to change their mindset from “focusing on products” to “focusing on customers”.
To carry out this task in the training course, AMBER used the storytelling element as a tool to open and guide the learners’ thinking. Right from the start, Amber chose to put learners in the context of Techcombank city, which is operated by a special energy source, which is customer satisfaction.
Also in this city, the entire background and character images have been redesigned by AMBER to match Techcombank’s brand colors, paying attention to the smallest details on uniforms, offices, etc. create a close connection and are visually appealing to learners.
AMBER also focuses on adding active learning elements to create opportunities for learners to discover and experience learning content on their own.
Instead of just giving knowledge and letting learners absorb it in one way, AMBER often gives students thought-provoking and thought-provoking questions before each lesson, as well as questions and summaries after each lesson. That helps to remember the knowledge longer.
Comply with commitments to customers
In order to meet Techcombank’s expectations and realize the entire strategy mentioned above, AMBER estimates the resources and time for the project to be relatively large. With the goal of completing the project within exactly 3 weeks as previously committed to the customer, normal working hours are not enough.
Therefore, AMBER’s staff has been enthusiastic to work overtime continuously to ensure the project goes on schedule. Thanks to that, AMBER’s production capacity and commitment to prestige have won Techcombank’s complete trust after the project was successfully completed.
Results after the Training Program
Fortunately, the proposed solution and the efforts of the AMBER team have brought about proud results, which are compliments and appreciation from Techcombank. All departments and personnel of Techcombank expressed their satisfaction and excitement when experiencing such an interesting and effective training program for the first time.
If you are looking for a more optimal online training solution for your business, contact us right here for detailed advice!
