One of the success formulas of AIA Vietnam is focusing on training and leading a young and dynamic team in the market to develop into professional financial planners. Discover how AIA improves the training efficiency of new employees through digitizing the integration program!
About AIA Vietnam
Officially operating in Vietnam since 2000, AIA Vietnam is currently one of the leading life insurance companies and a brand trusted by customers and the public.
To maintain its position, AIA Vietnam is always aware of the importance of investing in organizational capacity development, with the foundation of the company’s human resources. A strong team will create a driving force to help AIA Vietnam take long and sustainable steps in the future.
The process of converting training content at AIA and difficulties:
With the goal of expanding the network of life insurance agents nationwide, the scale and frequency of personnel recruitment at AIA Vietnam is relatively large. Those selected will attend a comprehensive training program, starting with two courses NEO (New Employee Orientation) and DYS (Discover Your Strength).
In the process of digital transformation of these contents, the company’s training department is faced with three big problems that need answers:
- A way to convey a large amount of theory about rules, regulations, … in the NEO course without causing boredom and learning pressure for employees.
- Ensure employees not only view knowledge but also immediately use the tools and forms provided in the DYS course to identify their strengths and immediately apply them to real work.
- The need for large-scale training for employees across many provinces requires AIA to transition from face-to-face training to online training for both courses. It is worth mentioning that the total time for this project is limited to only 1 month.
How did Amber digitize AIA's integration program?
After thoroughly assessing the training needs of enterprises and understanding the learner profile, as well as the specific content of the two training programs mentioned above, AMBER has come up with specific solutions for the problems. of AIA Vietnam.
1. Eliminate the feeling of “having to learn” throughout the integration journey
Not everyone is interested in long and dry theoretical knowledge. Understanding this, AMBER uses storytelling (story elements) to bring life to both AIA training programs. Instead of being a trainee attending a training class, each employee gets to experience his or her own story:
Coming to NEO, learners will play the main character and have to overcome many challenges to win the resident card of AIA city.
In DYS, learners will participate in a race to find their own strengths, thereby knowing how to apply them to build a sustainable career in the life insurance industry.
In both stories, AMBER built a character set based on the brand identity of AIA Vietnam, making employees feel even more interested and close.
2. Enhancing the learner experience in NEO
To convey the large amount of theoretical knowledge of the NEO course, AMBER has specially designed for AIA Vietnam a lesson navigation menu bar. With this tool, learners can flexibly switch between main content.
At the same time, in order to ensure that the lecture duration meets microlearning standards, AMBER has had many discussions with AIA to understand the content in-depth, thereby selecting the most suitable knowledge for transmission in the form of video lectures.
The remaining training materials are converted by AMBER into slidedoc format, which is convenient for storing on the company’s common learning system, and learners can easily access and review their knowledge at any time.
In addition, the interface of the lecture is also presented in a clear, scientific, and synchronous manner in terms of colors and images, helping to bring a positive sensory impression to course participants.
3. Maintain active participation in DYS
To increase interest and ensure that learners fully participate in the DYS program, Amber integrates gamification (game elements) into each lesson. Each content turns into a task that learners must complete before they can move on to the next step of the journey.
Learners will start from reading/listening and manipulating the instructions at the beginning of each lesson, to acquiring the necessary knowledge, and finally participating in time-limited challenges to Immediately apply what you have learned.
Acceptance of successful cooperation projects
Keeping true to its commitment to customers, AMBER has completed digitizing not one, but two training programs within just 1 month while still ensuring quality, thanks to its enthusiasm and huge brain investment. from AMBER’s professional staff.
The training department of AIA Vietnam has also received positive feedback from employees for its interesting and novel learning experiences. AMBER is proud to bring the exact solution to the problem of training program innovation of partner enterprises.
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