Shinhan Bank and AMBER, the story of building a training experience.
After 27 years of operation in the Vietnamese market, Shinhan Bank has now affirmed its position as one of the strong and prestigious foreign banks. In order to maintain that achievement, the first factor that needs to be focused is on training and developing personnel. Let’s explore with Amber the story of how Shinhan Bank has improved and built the training experience for its members.
ABOUT SHINHAN BANK VIETNAM
Business name: Shinhan Bank
Field: Banking and Finance
Scale: 24,000 employees
PROBLEM IN TRAINING EXPERIENCE DESIGN
In order to establish a position as a prestigious – professional – modern bank, ensuring the image and quality in the eyes of customers, Shinhan Bank pays great attention to building a standard working environment and style for employee. This is a huge challenge for managers because the theoretical knowledge of rules and regulations often makes it difficult for employees to memorize.
With the traditional training method, Shinhan Bank uses the method of organizing face-to-face training sessions, lasting from 1-2 afternoons plus providing paper documents for employees to self-refer. However, this method has gradually become ineffective due to the large amount of knowledge that needs to be learned compared to the time. Access and storage of documents is also an obstacle in reviewing knowledge of employees. Therefore, Shinhan Bank wishes to improve training efficiency in a methodical and synchronous manner, and at the same time solve the above problems.
TRAINING SOLUTIONS FROM AMBER
Innovating the way of transmission:
With the service of digitizing corporate training content, AMBER has turned seemingly dry documents and rules into interesting lectures through videos and slideshows. AMBER built the character set based on the actual standards of Shinhan Bank employees , along with flexible visual movements, authentic voice-over dialogues that made employees feel extremely excited and excited. enjoy.
The training content is also divided into many modules according to the wishes of the enterprise. Instead of having to sit for hours to passively participate in training, Shinhan Bank employees can now adjust their own learning progress according to their individual needs, reducing pressure and at the same time not making their daily work difficult.
Incorporating Gamification elements in the Amber training system
The best way to get employees excited about learning is to make them happy, and this was the case with Shinhan. The entire lecture on Shinhan Bank ‘s rules and regulations was adapted into a game on an online platform.
Students will play the role of the main character and have to overcome the challenges of a working day such as choosing a costume – corresponding to the content of the dress code, communication style with customers – partners, etc.
The Gamification element in the lecture also stimulates the Active Learning process in students, that is, learners have to really learn, actively continue to seek and absorb new knowledge instead of just reading and listening to the lecturer.
Breakthrough with Scenario-Based Learning
A special feature worth noting in the course designed by AMBER is the simulation-based learning method. AMBER has installed real situations such as when communicating with customers, answering customers by phone, .. forcing employees to make decisions by themselves without help from anyone.
This approach creates a safe environment that allows employees to experiment, make mistakes, and get feedback from those mistakes. This is the most effective way to help employees memorize and practice knowledge quickly.
RESULTS OF TRAINING
The effect that the new course from AMBER brings and exceeds the expectations of businesses. Up to 96% of employees completed the course according to the schedule, achieved high scores and improved working style.
The training department of the enterprise has also received positive feedback, sharing the exciting experience of learning in a completely new way. AMBER is proud to bring an accurate solution to Shinhan Bank ‘s personnel training problem for a long time.
If you want to find a more optimal training solution for your business, contact us immediately here for detailed advice!
