Bee’s problems:
Situation:
Every year, Bee has to hold many training classes for a thousands of new drivers. They used traditional education methods with lecturers in the classroom and showing slides.
Problems:
- Cost: Although the number of students per session is not equal in number Bee has to pay the same fees for hiring lecturers and venue.
- Quality: Drivers with different ages have different absorbability which making it difficult to guarantee equal results after training.
- Motivation of learners: Because learners are in different ages, it is difficult to have a general studying methods for all. The older they are, the less motivation they have.
Amber’s solutions:
Amber provide the course for Bee with the following characteristics:
- Learning online, lifelong
- Allowing learners to study many times each lesson
- Allowing learners to study everytime and everywhere
Method:
- Microlearning; synthesizing keywords and information through images and sounds; storytelling, video, final quiz
- Allowing businesses to control test results
- Scanning the QR code to access the link and study immediately
Advantages:
- Creating excitement for learners
- Saving 50-70% training cost for Bee
